• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechChina

China’s Baidu Buys Startup Founded by Former Magic Leap Engineers

By
Reuters
Down Arrow Button Icon
By
Reuters
Down Arrow Button Icon
April 13, 2017, 8:53 AM ET

Chinese Internet firm Baidu has agreed to acquire U.S. computer vision firm xPerception for an undisclosed amount to support their renewed efforts in artificial intelligence as Chinese tech firms face regulatory headwinds in U.S.

xPerception, which makes vision perception software and hardware with applications in robotics and virtual reality, will continue to develop their core technology under Baidu’s research unit, the Chinese firm said in a statement on Thursday.

“The acquisition of xPerception is the latest in a recent series of notable investments aimed at strengthening Baidu’s position as a global leader in AI,” it said.

Baidu (BIDU) is targeting foreign personnel and technology as part of a wider drive to refocus company resources on developing artificial intelligence capabilities.

Revenues from the firm’s core search unit took a beating last year when the Chinese government tightened online ad regulations, culling a chunk of existing advertisers with new eligibility requirements.

The announcement comes as other Chinese tech firms struggle with regulatory push-back on acquisitions in the U.S. market.

Alibaba Group Holding affiliate Ant Financial has denied claims by rival bidder Euronet Worldwide that its bid for U.S. remittance firm MoneyGram International poses national security risks.

On Tuesday Chinese Internet firm LeEco announced it will scrap a $2 billion bid for U.S. electronics firm Vizio.

Baidu says xPerception will help the firm develop visual perception technology for their augmented reality projects and autonomous driving unit.

xPerception is founded by two former engineers from Magic Leap, a U.S. augmented reality startup that counts Alibaba as an investor.

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Two gamer teenagers work on computers.
CybersecurityHacking
Feds are hunting teenage hacking groups like ‘Scattered Spider’ who have targeted $1 trillion worth of the Fortune 500 since 2022
By Amanda GerutJanuary 1, 2026
9 hours ago
C-SuiteLeadership Next
For CEOs in 2025, the year was all about wellness, AI adoption, and changing consumer habits
By Fortune EditorsDecember 31, 2025
1 day ago
xi
EconomyChina
Xi touts China’s AI, chip wins in triumphant New Year’s speech
By BloombergDecember 31, 2025
1 day ago
Donald Trump on the phone in front of a Christmas tree
Startups & VentureDonald Trump
Trump Mobile says its first-ever smartphone is delayed, and the government shutdown is to blame
By Dave SmithDecember 31, 2025
1 day ago
MGI
CommentaryProductivity
The world is awash in wealth but starved for productivity—and that imbalance is distorting growth, debt, and opportunity. We need AI to come through
By Jan Mischke, Olivia White and Rebecca J. AndersonDecember 31, 2025
1 day ago
Melinda French Gates
SuccessMelinda French Gates
Melinda French Gates got her start at Microsoft because an IBM hiring manager told her to turn down its job offer—’It dumbfounded me’
By Emma BurleighDecember 31, 2025
1 day ago

Most Popular

placeholder alt text
Politics
Buddhist monks peace-walking from Texas to DC persist even after being run over on highway outside Houston
By The Associated PressDecember 30, 2025
2 days ago
placeholder alt text
Health
Lay's drastically rebrands after disturbing finding: 42% of consumers didn't know their chips were made out of potatoes
By Matty Merritt and Morning BrewDecember 31, 2025
1 day ago
placeholder alt text
Europe
George Clooney moves to France and sends a strong message about the American Dream
By Nick LichtenbergDecember 30, 2025
2 days ago
placeholder alt text
Retail
Starbucks CEO Brian Niccol says a Reddit thread about people interviewing at the company convinced him his 'Back to Starbucks' plan is working
By Sasha RogelbergDecember 31, 2025
1 day ago
placeholder alt text
C-Suite
Exiting CEO left each employee at his family-owned company a $443,000 gift—but they have to stay 5 more years to get all of it
By Nick LichtenbergDecember 30, 2025
2 days ago
placeholder alt text
Environment
'I opened her door and the wind caught me, and I went flying': The U.S. Arctic air surge is sweeping northerners off their feet
By Holly Ramer and The Associated PressDecember 30, 2025
2 days ago