YouTube’s latest push into India will see it launch an app tailor-made to adapt to the country’s poor mobile network coverage.
YouTube Go will allow users to save videos for offline viewing, as well as to monitor how much data they have used on the streaming platform, reports Reuters. The app is now available on India’s Google Play Store as a beta version, according to Reuters, and will soon be rolled out in other emerging markets as well.
The app also allows users to find videos they want to watch with minimal data, and to preview clips before watching in full to ensure they have chosen the right videos.
According to Reuters, mobile video consumption has been expected to rise significantly since operator Reliance Jio unveiled low-cost data plans that have driven down prices across all operators. India is the world’s fastest growing economy and out of 1.3 billion people, there are currently around 180 million mobile users, Reuters reports.