In a sign that pet tech businesses are consolidating, a pet-sitting service is finding a new home.
Rover, which touts itself as "the nation’s largest network of pet sitters and dog walkers," is acquiring DogVacay, a similar online service advertising to connect pet owners with on-demand pet-sitters and dog-walkers.
Both companies launched and relied upon online and mobile-first strategies in growing its networks of pet-sitters with services for dog-walking, pet-sitting, and overnight care at pet owners' homes.
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With the merger, Rover boasts the combined network will offer access to more than 100,000 top user-rated pet-sitters across the United States and Canada.
But Seattle-based Rover is the one wagging its tail and growing bigger here as it will be using DogVacay's resources to expand internationally. TechCrunch said approximately 22 jobs will be cut as the remainder of the Santa Monica, Calif.-based DogVacay moves to the new team to the north.
DogVacay CEO and co-founder Aaron Hirschhorn will be one of those staying on with Rover as he will join the company's board of directors. Aaron Easterly will continue to serve as Rover CEO.