• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jamie Dimon and his wife, Judith, donate $12 million to 12 HBCUs—betting they're the 'springboard to success' for the next generation

2

Dolly Parton’s philanthropy inspiration was her father who couldn't read or write: 'I saw how crippling that could be'

3

Venezuela abandoning the bolivar and adopting the U.S. dollar would be the biggest currency switch since the advent of the euro, Hanke says

1

Jamie Dimon and his wife, Judith, donate $12 million to 12 HBCUs—betting they're the 'springboard to success' for the next generation

2

Dolly Parton’s philanthropy inspiration was her father who couldn't read or write: 'I saw how crippling that could be'

3

Venezuela abandoning the bolivar and adopting the U.S. dollar would be the biggest currency switch since the advent of the euro, Hanke says
MPWMost Powerful Women

Joe Biden’s New ‘It’s On Us’ PSA Takes on Rape Culture

By
Madeline Farber
Madeline Farber
Down Arrow Button Icon
By
Madeline Farber
Madeline Farber
Down Arrow Button Icon
March 30, 2017, 12:47 PM ET
Add Fortune on Google for similar content.

On Tuesday, former Vice President Joe Biden tweeted a new video PSA from the “It’s On Us” campaign — and it makes a compelling point about how easily rape culture can affect our daily conversations.

The video, titled “Autocorrect,” makes real-time edits to a conversation two men have about a hook up. At the start of the conversation, one man asks the other if he remembers “that drunk chick” he was talking to at a party. But as he’s typing, “talking to” autocorrects to “targeting.” Then, as the first man explains that he “had to encourage her a bit” in order to “get some,” the text changes “encourage” to “force.” By the end, a voiceover in the video says: “Don’t ignore the subtext. It’s on us to intervene in sexual assault.”

Biden echoed this sentiment in his tweet: “The correct word for sex without consent is rape. Period,” he wrote.

The correct word for sex without consent is rape. Period. #ItsOnUs to know the signs and to stop it. https://t.co/yGBRIKiHod

— Joe Biden (@JoeBiden) March 28, 2017

Biden started the “It’s On Us” campaign in 2014 to in an effort to combat an “epidemic” of sexual violence on college campuses and universities across the country. Since then, Biden has continued to be outspoken for his anti-sexual assault work, like writing an open letter to a sexual assault survivor from Stanford.

Check out the new PSA above.

About the Author
By Madeline Farber
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in MPW


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in MPW


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.