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MPWMost Powerful Women

Joe Biden’s New ‘It’s On Us’ PSA Takes on Rape Culture

By
Madeline Farber
Madeline Farber
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By
Madeline Farber
Madeline Farber
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March 30, 2017, 12:47 PM ET

On Tuesday, former Vice President Joe Biden tweeted a new video PSA from the “It’s On Us” campaign — and it makes a compelling point about how easily rape culture can affect our daily conversations.

The video, titled “Autocorrect,” makes real-time edits to a conversation two men have about a hook up. At the start of the conversation, one man asks the other if he remembers “that drunk chick” he was talking to at a party. But as he’s typing, “talking to” autocorrects to “targeting.” Then, as the first man explains that he “had to encourage her a bit” in order to “get some,” the text changes “encourage” to “force.” By the end, a voiceover in the video says: “Don’t ignore the subtext. It’s on us to intervene in sexual assault.”

Biden echoed this sentiment in his tweet: “The correct word for sex without consent is rape. Period,” he wrote.

The correct word for sex without consent is rape. Period. #ItsOnUs to know the signs and to stop it. https://t.co/yGBRIKiHod

— Joe Biden (@JoeBiden) March 28, 2017

Biden started the “It’s On Us” campaign in 2014 to in an effort to combat an “epidemic” of sexual violence on college campuses and universities across the country. Since then, Biden has continued to be outspoken for his anti-sexual assault work, like writing an open letter to a sexual assault survivor from Stanford.

Check out the new PSA above.

About the Author
By Madeline Farber
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