Drivers were able to start using the new feature on Tuesday, The Chicago Tribune reports. Drivers using the service also need to have the Dunkin’ Donuts app and need to be registered for the company’s loyalty program. Waze won’t get a cut of the sales, but instead Dunkin’ Donuts has agreed to spend more on Waze advertising.
“Waze involves the ritualistic behavior of driving to work on your daily commute, and we are a brand built on a ritual, too,” said Scott Hudler, chief digital officer for Dunkin’ Brands.
If the new feature works well with Dunkin’ Donuts, Waze is planning to extend the ordering feature to other companies.