Samsung’s Virtual Reality Ostrich Ad Is Delightfully Weird

Getting people interested in virtual reality gear is tricky. It's pretty much impossible to convey the VR experience without some hands-on time. So what's a marketer to do?

Samsung's been pretty good at finding clever ways to advertise around that problem. Its Gear VR holiday ad showed a bunch of people trying the headset for the first time, presenting what's really a single-user experience as a family affair.

Now, for its latest go, Samsung went Full Weird, featuring a CGI ostrich who dons the headset to achieve the ultimate dream of any flightless bird. The idea? In VR, anything can be possible.

You can watch Samsung's latest Gear VR ad here:

For more about Samsung's new Galaxy S8 and S8 phones, click here.

This article was originally published at Time.com

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions