• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
trends

5 Trends to Ride in 2017

By
Verne Harnish
Verne Harnish
Down Arrow Button Icon
By
Verne Harnish
Verne Harnish
Down Arrow Button Icon
March 17, 2017, 9:00 AM ET
Illustration by Chris Gash

Your business and career will benefit if you strategically pursue the smartest of today’s ideas.

Mimic Mother Nature

If you’re not incorporating the most brilliant ideas from the natural world into what you sell, you’re leaving money on the table. Biomimicry is now going mainstream. Forward-looking companies are releasing ingenious products that mirror innovations found in nature, as entrepreneur Jay Harman, author of The Shark’s Paintbrush, points out. They range from sunscreen that replicates hippos’ protective sweat (sans the odor) to hospital wall coatings that emulate sharkskin’s antimicrobial properties. Nature has already solved many problems for us; why not take advantage of that?

Embrace Artificial Intelligence

Quit worrying about getting replaced by robots and figure out how to use artificial intelligence (AI) to grow your business. Services are coming online that can help even modest-size companies. Finding suppliers who use AI is often the most cost-effective way to get access to the technology. If you’re shopping for CRM software, for instance, look for a provider that is heading down this road. And keep an eye out for low-cost options like the Grid, which creates AI-driven websites that design themselves for small and midsize businesses, starting at $96.

For more on artificial intelligence, watch this Fortune video:

Join a Learning Circle

Most of us absorb far more when seated in a circle of peers who are studying the same thing than from the rows of a traditional classroom or while poring over an online course on our laptops. Instead of going it alone, make this the year you try a self-directed learning group like Circles (at circl.es). It brings together small gatherings of people who want to learn the same thing in private videochat rooms—taking the best features of book clubs into the digital era.

Mix With the Best

Surrounding yourself with great minds is critical if you want to raise your game. But you won’t brush up against top people at the gatherings mere mortals attend. At Genius X, a by-application-only network whose participants pay $100,000 to attend three meetings a year, founder Joe Polish says, “We want them to get a 10x return on their investment.” Why waste money on mediocre groups and conferences when you can invest in one great one that will really help you achieve your goals?

Retire the Idea of Retirement

Stop planning what you’ll do when your career ends and figure out how to continue it—on your own terms. “The second half of your life can be more fulfilling, more rewarding, and richer than the first half,” says John Anderson, author of the upcoming book Living Your Legacy. People over 50 are launching more businesses than their younger peers, and many corporate types are boomeranging out of retirement and back to their former firms to work part-time. Your future will be far more exciting if you find new ways to keep building on what you have learned and nurture the next generation.

A version of this article appears in the March 15, 2017 issue of Fortune.

We’ve included affiliate links in this article. Click here to learn what those are.

About the Author
By Verne Harnish
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Personal Financegold prices
Current price of gold as of February 18, 2026
By Danny BakstFebruary 18, 2026
2 minutes ago
NewslettersCIO Intelligence
Zillow’s CTO says AI is reinventing every step of the home buying process
By John KellFebruary 18, 2026
15 minutes ago
CryptoCryptocurrency
Hyperliquid launches DeFi-focused policy shop led by prominent crypto lawyer Jake Chervinsky
By Jeff John RobertsFebruary 18, 2026
50 minutes ago
Price of silver: Wednesday, February 18, 2026
Personal Financesilver
Current price of silver as of Wednesday, February 18, 2026
By Joseph HostetlerFebruary 18, 2026
54 minutes ago
Price of platinum: Wednesday, February 18, 2026
Personal Financemoney management
Current price of platinum as of Wednesday, February 18, 2026
By Joseph HostetlerFebruary 18, 2026
54 minutes ago
BankingPredictions
Sports-focused prediction market Novig raises $75 million to challenge Kalshi and Polymarket
By Leo SchwartzFebruary 18, 2026
1 hour ago

Most Popular

placeholder alt text
AI
Thousands of CEOs just admitted AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
By Sasha RogelbergFebruary 17, 2026
20 hours ago
placeholder alt text
Economy
$56 trillion national debt leading to a spiraling crisis: Budget watchdog warns the U.S. is walking a crumbling path
By Nick LichtenbergFebruary 17, 2026
21 hours ago
placeholder alt text
Personal Finance
You need $2 million to retire and 'almost no one is close,' BlackRock CEO warns, a problem that Gen X will make 'harder and nastier'
By Sydney LakeFebruary 17, 2026
20 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, February 17, 2026
By Joseph HostetlerFebruary 17, 2026
1 day ago
placeholder alt text
Economy
Trump crackdown drives 80% plunge in immigrant employment, reshaping labor market, Goldman says
By Nick LichtenbergFebruary 17, 2026
16 hours ago
placeholder alt text
Real Estate
A billionaire and an A-list actor found refuge in a 37-home Florida neighborhood with armed guards—proof that privacy is now the ultimate luxury
By Marco Quiroz-GutierrezFebruary 15, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.