For the first time, the iconic Brawny paper towel man has been replaced by a woman.
For the month of March, a woman will grace packaging as a part of Georgia-Pacific's #StrengthHasNoGender campaign, according to Brawny. But the girl-powered packaging is also a nod to Woman's History Month.
"There are women and girls everywhere who exhibit strength and resilience in their lives, and that's the inspiration behind the Brawny #StrengthHasNoGender campaign," Frances Morgan, senior brand manager at Georgia-Pacific, told Good Housekeeping.
The campaign, which is in its second year, seeks to recognize women who are in STEM fields (science, technology, engineering, and math). In addition to its packaging redo, Brawny will also make a $75,000 donation to Girl's Inc, an advocacy group that encourages young girls to enter these traditionally male-dominated fields.