• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Tesla CEO Elon Musk Just Wrote Back to a Fifth Grader with a ‘Great Idea’

By
Reuters
Reuters
and
Michelle Toh
Michelle Toh
By
Reuters
Reuters
and
Michelle Toh
Michelle Toh
March 2, 2017, 12:40 AM ET

Elon Musk, an active Twitter user, has been Tesla’s mouthpiece to the public, informing them about the electric car maker’s upcoming products and plans.

On Wednesday, in response to a letter by a fifth grade student, the founder and chief executive of Tesla made another announcement on the social media platform – the company will hold a contest for homemade advertisements.

Bria, daughter of Twitter user Steven, suggested that Musk should run a competition to find the best homemade commercial for Tesla, which has been averse to commercials.

“Thank you for the lovely letter. That sounds like a great idea. We’ll do it!” Musk responded to the letter in a tweet.

Bria, who aspires to be a politician, wrote in the letter that Tesla cars were the “best thing” she had ever seen and that she hoped to drive a Tesla car in the future.

“You could give the winners a year of free Supercharging or a Model 3 Easter Egg or something,” Bria suggested in the letter, which was written for a school project.

“The cool part is that you still won’t be taking the time and money to advertise for yourself,” she wrote, adding “it would be so cool if you could hook me up with a Tesla t-shirt.”

She also expressed her disappointment over Tesla cars not being sold in Michigan.

Steven, who shared the letter, is a journalist and a professor at Art Institute of Michigan, his Twitter account showed.

About the Authors
By Reuters
See full bioRight Arrow Button Icon
By Michelle Toh
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.