He told the Bloomberg reporter to call 1-800-EAT-DICK.
This story has been updated; see below.
If you’re still not convinced that tech has a culture problem, consider the case of the CEO who directed a reporter to a sex hotline.
Ryan Holmes, the CEO and founder of social media management platform Hootsuite, told a Bloomberg reporter to call 1-800-EAT-DICK because he was unhappy that the writer questioned the valuation of his startup. In 2014, Hootsuite raised $60 million in venture capital at a reported valuation of $1 billion. Bloomberg reports “it was never worth that much,” and that its true valuation is between $700 million and $750 million.
Holmes was so upset with the story, titled “Hootsuite: The Unicorn That Never Was,” that he publicly called out reporter Gerrit De Vynck on Twitter. He called the headline “salacious” and said Hootsuite is “definitely north of 1b today.”
And then things escalated quickly. When De Vynck said Holmes could not be reached for comment, Holmes told him to call “1-800-328-3425.” That number is actually 1-800-EAT-DICK, a paid sex hotline. The tweets were later deleted, but BuzzFeed took a screenshot of the conversation.
Holmes later responded to De Vynck with “Apologies, wrong number.”
He then tweeted an additional apology insinuating it was joke gone wrong.
Hootsuite gave Fortune the following comment:
The story has been updated to include a statement from Hootsuite.