• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

This Driverless Truck Startup Is Putting Human Drivers to Work

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
February 28, 2017, 3:44 PM ET
Courtesy of Starsky Robotics

Starsky Robotics CEO and co-founder Stefan Seltz-Axmacher wants to solve the primary logistical challenge for the trucking industry by taking drivers off the road and putting them in an office.

Starsky Robotics is a self-driving truck startup. But its business model and approach is unlike other self-driving truck companies like Embark and Otto that have emerged in the past year.

The company, which has raised $3.75 million from Y Combinator, Sam Altman, Trucks VC, Data Collective and several other angel investors, has a dual approach: Use software, radar, and computer vision cameras to allow long haul trucks to drive autonomously on the highway, and then turn the job over to a trained “driver” using a remote control to bring the truck from the exit to its final destination.

“Unless you’re getting the driver out of the truck, you’re not solving anything,” Seltz-Axmacher told Fortune. “It’s really hard to get drivers; there’s a shortage of about 75,000 drivers right now and the turnover is 100% per year.”

The newest trucks on the road, like those made by Volvo and Freightliner, have advanced driver assistance technologies in place, including those that are similar to the adaptive cruise control and lane keeping features found in new passenger cars. The new technology has made driving a truck less stressful, but it still doesn’t solve the fundamental problem.

And while drivers are paid on average between $60,000 to $90,000 per year, they’re often on the road for weeks at a time.

“There’s a real human cost,” Seltz-Axmacher said.

Starksy Robotics, which has about 11 employees, thinks it can solve the staffing problem that trucking companies face and keep drivers employed in jobs that pay the same amount, but that don’t require time away from home.

The company, which was co-founded by Kartik Tiwari, has developed an aftermarket retrofit kit that includes robotics controls that can physically push the pedals, turn the steering wheel, and change gear. The remote drivers, can take control of the trucks at any time. Starsky Robotics plans to hire truck drivers, who have at least five years experience and a perfect driving record, as the remote control operators.

“We’re like driver arbitrage for the trucking company,” Seltz-Axmacher said.

Starsky Robotics will have contracts with the trucking companies. The drivers will be employees of Starsky Robotics. Each driver will be able to monitor and occasionally control between 10 and 30 trucks at a time, according to Seltz-Axmacher.

Earlier this month, the company successfully moved a 5,000-pound load of empty milk crates about 180 miles with the truck driving autonomously about 85% of the time. A video below captures the demonstration ride.

[youtube https://www.youtube.com/watch?v=gskwppjo9Lg]

 

Seltz-Axmacher said the company plans to being regular service in next couple of months—with a safety driver remaining behind the wheel. By the end of the year, Seltz-Axmacher hopes to be able to take the safety drivers out of the trucks altogether.

Get Data Sheet, Fortune’s technology newsletter.

The company is targeting long haul services, which is primarily highway driving with short trips from the exit to the final destination. Regulations for autonomous vehicles varies wildly from state to state. For now, the company will operate in states with the most permissive laws, namely Florida, Michigan, and Nevada.

A number of self-driving trucks have emerged in the past year to try and carve out a niche in a potentially lucrative, yet fragmented industry.

Earlier this month, Embark, formerly Varden Labs, came out of stealth mode in February.

Otto, which was founded by former Google car and map veterans Anthony Levandowski and Lior Ron, has received the most attention in large part because it was acquired by Uber in August 2016 for $680 milion.

Waymo, the Google self-driving project that recently spun out to become a business under Alphabet, filed a lawsuit Feb. 23 against Otto and Uber for patent infringement and stealing trade secrets.

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

RetailRetail
Victoria’s Secret CEO says Gen Z didn’t grow up with 2000s body image baggage—and they’re embracing the glamorous fashion show again
By Emma HinchliffeFebruary 9, 2026
24 minutes ago
vonn
LawSports
Lindsey Vonn’s big crash is the moment millennial nostalgia hit its limit—and symbolizes a broader reality of moving goalposts
By Nick Lichtenberg and Ashley LutzFebruary 9, 2026
3 hours ago
A memorial for Nancy Guthrie
PoliticsCrime
Savannah Guthrie pleads ‘we will pay’ as search for her missing mother continues after a week
By Ty O'Neil and The Associated PressFebruary 9, 2026
4 hours ago
Eddie Bauer
RetailRetail
Eddie Bauer’s retail operator declares bankruptcy as younger shoppers view the brand as ‘old-fashioned and a bit irrelevant’
By Anne D'Innocenzio and The Associated PressFebruary 9, 2026
4 hours ago
Personal FinanceSavings
Best money market accounts of February 2026
By Glen Luke FlanaganFebruary 9, 2026
5 hours ago
CryptoDonald Trump
The Trump family’s crypto portfolio is getting battered with the rest of the industry—but Melania’s memecoin has fared surprisingly well
By Ben WeissFebruary 9, 2026
5 hours ago

Most Popular

placeholder alt text
C-Suite
Meet Jody Allen, the billionaire owner of the Seattle Seahawks, who plans to sell the team and donate the proceeds to charity
By Jake AngeloFebruary 9, 2026
7 hours ago
placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
2 days ago
placeholder alt text
AI
As billionaires bail, Mark Zuckerberg doubles down on California with $50 million donation
By Sydney LakeFebruary 9, 2026
9 hours ago
placeholder alt text
Economy
China might be beginning to back away from U.S. debt as investors get nervous about overexposure to American assets
By Eleanor PringleFebruary 9, 2026
14 hours ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
1 day ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.