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Retailconsumer goods

A Kraft Heinz and Unilever Merger Would Bring All These Brands Together

Lucinda Shen
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Lucinda Shen
Lucinda Shen
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Lucinda Shen
By
Lucinda Shen
Lucinda Shen
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February 17, 2017, 10:13 AM ET
US-LIFESTYLE-FOOD-KRAFT-MACANDCHEESE
WITH AFP STORY: LIFESTYLE-US-FOOD-KRAFT-MACANDCHEESE This photo illustration shows packs of Kraft's macaroni and cheese in Washington on April 21, 2015. From January next year, two kinds of yellow dye will no longer be added to the packaged dry pasta and processed cheese mix that is famous for its gooey yellow-orange look. Instead, natural ingredients like paprika, annatto and turmeric will be used, said Kraft in a statement on April 20th that promised no change in how Mac and Cheese actually tastes. AFP PHOTO / NICHOLAS KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)Courtesy of Ben and Jerry's & Photo by Nicholas Kamm—AFP/Getty Images
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Kraft Heinz certainly seems open to offering a sweeter deal to London-based Unilever.

On Friday, Unilever rejected a massive $143 billion merger proposal from Chicago-based Kraft Heinz, but Kraft Heinz seems undeterred.

“While Unilever has declined the proposal, we look forward to working to reach agreement on the terms of a transaction,” Kraft said in a statement Friday. Kraft is owned by private equity titan 3G Capital, which is widely expected to do a major deal this year.

Some of Kraft Heinz’s biggest brands include Heinz Ketchup and Kraft Macaroni and Cheese, while Unilever counts Dove and Ben & Jerry’s among its well-known names. But those are just the tip of the iceberg for the two consumer goods giants. Here’s a list of the brands that would come together if Kraft and Unilever were to join up.

Kraft Heinz

  • A.1.
  • Athenos
  • Back to Nature Meals
  • Bagel Bites
  • Bakers Chocolate
  • Breakstones
  • Capri Sun
  • Classico
  • Claussen
  • Cool Whip
  • Corn Nuts
  • Country Time
  • Cracker Barrel Cheese
  • Crystal Light
  • Delimex
  • Gevalia
  • Grey Poupon
  • Heinz 57 Sauce
  • Heinz Chili Sauce
  • Heinz Cocktail Sauce
  • Heinz Foodservice Soups
  • Heinz Gravy
  • Heinz Ketchup
  • Heinz Vinegar
  • Jack Daniel’s Sauces
  • Jell-O
  • Jet-Puffed
  • Knudsen
  • Kool-Aid
  • Kraft Barbeque Sauce
  • Kraft Foodservice
  • Kraft Mac and Cheese
  • Kraft Natural Cheese
  • Kraft Salad Dressing
  • Kraft Singles
  • Lea & Perrins
  • Lunchables
  • Maxwell House
  • Mio
  • Miracle Whip
  • Mr. Yoshida’s
  • My Heinz
  • Nancy’s
  • Ore-Ida
  • Oscar Mayer
  • Philadelphia
  • Planters
  • Shake N Bake
  • Stove Top
  • Sure-Jell
  • Tassimo
  • TGI Fridays
  • Velveeta
  • Weight Watchers Smart Ones
  • Wyler’s

Unilever

  • Axe
  • Dove
  • Dove Men+Care
  • Hellmann’s
  • Knorr
  • Lipton
  • Magnum
  • Pond’s
  • Tresemmé
  • Talenti
  • Vaseline
  • Ben & Jerry’s
  • Breyers
  • Caress
  • Clear
  • Degree Deodorant
  • Fruttare
  • Good Humor
  • I Can’t Believe It’s Not Butter
  • Klondike
  • Lever 2000
  • Marmite
  • Nexxus
  • Noxzema
  • Popsicle
  • Q-Tips
  • Simple
  • St. Ives
  • Suave
  • Tigi
  • Brummel & Brown
  • Country Crock
  • PG Tips
  • Promise
About the Author
Lucinda Shen
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