By Andrew Nusca
February 5, 2017

Snap Incorporated, the parent company of the wildly popular messaging app Snapchat, on Thursday filed to go public.

“Our products empower people to express themselves, live in the moment, learn about the world, and have fun together,” the company’s S-1 filing reads. It also stated, plainly: “Snap Inc. is a camera company”—a reference to its popular Spectacles eyewear.

But it wasn’t always that way. An IPO on the New York Stock Exchange—in which 26-year-old CEO Evan Spiegel will likely hope to raise money near Snap’s eye-popping $25 billion valuation—is only the latest milestone for a company that first appeared in 2011. Here’s a brief look at how it got here.


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