Thanks to a partnership with Mothers Against Drunk Driving and Uber.

By Madeline Farber
January 26, 2017

If you’re drinking on Super Bowl Sunday and think you’ve had too much, there’s one sure way to find out: Breathe on Tostitos new alcohol-detecting chip bag.

In a partnership with Uber and Mothers Against Drunk Driving (MADD), Frito-Lay’s Tostitos has created a limited time “Party Safe” bag—one that is equipped with sensors and can detect any trace of alcohol on a person’s breath, USA Today reports. If the bag detects alcohol, a red light will flash below the Tostitos logo on the bag, and the message “don’t drink and drive” will appear. If a snacker is good to go, the light will flash green.

If the bag flashes red, it will also display a $10 Uber discount code to help get that person home, according to USA Today. The bags also are fitted with a technology called near-field communications (NFC), which means users can touch their phone to the bag to call Uber, Adweek reports.

via GIPHY

It’s important to note, however, that the bags are not a breathalyzer—meaning they can’t tell the snacker their blood alcohol level. Instead, the bags look for traces of alcohol on the person’s breath.

In a further effort to ensure people don’t drink and drive, Tostitos will be giving out 25,000 $10 Uber discounts to those who purchase any of its chips between now and the Super Bowl.

SPONSORED FINANCIAL CONTENT

You May Like