mobile-bannertablet-bannerdesktop-banner Inc. Launches Its Echo Home Assistant In The U.K.
An "Echo Dot" device, left, and an "Echo" device stand on display during the U.K. launch event for the Inc. Echo voice-controlled home assistant speaker in London, U.K., on Wednesday, Sept. 14, 2016.  Luke MacGregor/Bloomberg via Getty Images

Amazon Echo and Google Home Face Hurdles in Voice App Retention

Jan 23, 2017

Voice-activated personal assistants like Amazon Echo and Google Home are facing hurdles in keeping customers engaged in their many voice apps, according to a new report from VoiceLabs, an industry startup.

Although Amazon's Alexa has 7,000 voice apps, only 31% of them have more than one customer review, signaling that many of the platforms "Skills" are "not heavily used or appreciated," the report said. When customers use a voice app on Alexa or on Google Assistant, there is only a 3% chance that they will become an active user in the second week, according to the report. (Some outliers yield more than 20% in second week retention).

Consumers tend to return to actions through Alexa and Google Assistant such as music streaming, reading audiobooks or controlling lights in the home rather than pursue other voice platforms, Recode reported.

Funded by The Chernin Group, VoiceLabs provides analytics and insights to Alexa and Google Assistant developers.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions