• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechPointCloud

Everyone Is Falling For This Frighteningly Effective Gmail Scam

Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
January 18, 2017, 11:37 AM ET

Security researchers have identified a “highly effective” phishing scam that’s been fooling Google Gmail customers into divulging their login credentials. The scheme, which has been gaining popularity in the past few months and has reportedly been hitting other email services, involves a clever trick that can be difficult to detect.

Researchers at WordFence, a team that makes a popular security tool for the blog site WordPress, warned of the attack in a recent blog post, noting that it has been “having a wide impact, even on experienced technical users.” (See these people, whose accounts were targeted.)

Here’s how the swindle works. The attacker, usually disguised as a trusted contact, sends a boobytrapped email to a prospective victim. Affixed to that email, there appears to be a regular attachment, say a PDF document. Nothing seemingly out of the ordinary.

Get Data Sheet, Fortune’s technology newsletter.

But the attachment is actually an embedded image that has been crafted to look like a PDF. Rather than reveal a preview of the document when clicked, that embedded image links out to a fake Google (GOOGL) login page. And this is where the scam gets really devious.

https://twitter.com/tomscott/status/812265182646927361

Everything about this sign-in page looks authentic: the Google logo, the username and password entry fields, the tagline (“One account. All of Google.”). By all indications, the page is a facsimile of the real thing. Except for one clue: the browser’s address bar.

google login page
Screenshot of Google login page

Even there, it can be easy to miss the cue. The text still includes the “https://accounts.google.com,” a URL that seems legitimate. There’s a problem though; that URL is preceded by the prefix “data:text/html.”

WordFence gmail phishing scam
Via WordFence

In fact, the text in the address bar is what’s known as a “data URI,” not a URL. A data URI embeds a file, whereas a URL identifies a page’s location on the web. If you were were to zoom out on the address bar, you would find a long string of characters, a script that serves up a file designed to look like a Gmail login page. This is the trap.

As soon as a person enters her username and password into the fields, the attackers capture the information. To make matters worse, once they gain access to a person’s inbox, they immediately reconnoiter the compromised account and prepare to launch their next bombardment. They find past emails and attachments, create boobytrapped-image versions, drum up believable subject lines, and then target the person’s contacts.

And so the vicious cycle of hijackings continues.

For more on email, watch:

autoplay=””]

Google[/hotlink] Chrome users can protect themselves by checking the address bar and making sure a green lock symbol appears before entering their personal information into a site. Because scammers have been known to create HTTPS-protected phishing sites, which also display a green lock, it’s also important to make sure this appears alongside a proper, intended URL—without any funny business preceding it.

In addition, people should add two-step authentication, an added layer of security that can help prevent account takeovers. Experts recommend using a dedicated security token as well.

A Google spokesperson acknowledged the scam in an email and directed Fortune to a statement:

We’re aware of this issue and continue to strengthen our defenses against it. We help protect users from phishing attacks in a variety of ways, including: machine learning based detection of phishing messages, Safe Browsing warnings that notify users of dangerous links in emails and browsers, preventing suspicious account sign-ins, and more. Users can also activate two-step verification for additional account protection.

Be on the lookout.

About the Author
Robert Hackett
By Robert Hackett
Instagram iconLinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

CryptoRobinhood
Robinhood launches test version of its own blockchain
By Jeff John RobertsFebruary 10, 2026
2 hours ago
CryptoBlockchain
Citadel and Cathie Wood back Zero, a new blockchain designed for traditional finance
By Leo SchwartzFebruary 10, 2026
6 hours ago
C-SuiteNext to Lead
Why GM’s supply-chain chief sees suppressed dissent as a business risk
By Ruth UmohFebruary 10, 2026
7 hours ago
OpenAI Sam Altman looking into the distance.
AIOpenAI
OpenAI disputes watchdog’s claim it violated California’s new AI safety law with latest model release
By Beatrice NolanFebruary 10, 2026
8 hours ago
Salesforce founder and CEO Marc Benioff on stage, scowling.
AIEye on AI
AI agents from Anthropic and OpenAI aren’t killing SaaS—but incumbent software players can’t sleep easy
By Jeremy KahnFebruary 10, 2026
9 hours ago
A woman sits in front of her laptop, holding her hand to her head
AIthe future of work
In the workforce, AI is having the opposite effect it was supposed to, UC Berkeley researchers warn
By Marco Quiroz-GutierrezFebruary 10, 2026
9 hours ago

Most Popular

placeholder alt text
Economy
America borrowed $43.5 billion a week in the first four months of the fiscal year, with debt interest on track to be over $1 trillion for 2026
By Eleanor PringleFebruary 10, 2026
16 hours ago
placeholder alt text
C-Suite
Meet Jody Allen, the billionaire owner of the Seattle Seahawks, who plans to sell the team and donate the proceeds to charity
By Jake AngeloFebruary 9, 2026
1 day ago
placeholder alt text
AI
As billionaires bail, Mark Zuckerberg doubles down on California with $50 million donation
By Sydney LakeFebruary 9, 2026
1 day ago
placeholder alt text
Economy
China might be beginning to back away from U.S. debt as investors get nervous about overexposure to American assets
By Eleanor PringleFebruary 9, 2026
2 days ago
placeholder alt text
Economy
It turns out that Joe Biden really did crush Americans' dreams for the future. Just look at how the vibe changed 5 years ago
By Jake AngeloFebruary 10, 2026
7 hours ago
placeholder alt text
Success
Super Bowl champion Sam Darnold says his plumber dad played with him every day after work, no matter how tough his day was—and that taught him resilience
By Emma BurleighFebruary 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.