• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechPointCloud

Everyone Is Falling For This Frighteningly Effective Gmail Scam

Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
January 18, 2017, 11:37 AM ET

Security researchers have identified a “highly effective” phishing scam that’s been fooling Google Gmail customers into divulging their login credentials. The scheme, which has been gaining popularity in the past few months and has reportedly been hitting other email services, involves a clever trick that can be difficult to detect.

Researchers at WordFence, a team that makes a popular security tool for the blog site WordPress, warned of the attack in a recent blog post, noting that it has been “having a wide impact, even on experienced technical users.” (See these people, whose accounts were targeted.)

Here’s how the swindle works. The attacker, usually disguised as a trusted contact, sends a boobytrapped email to a prospective victim. Affixed to that email, there appears to be a regular attachment, say a PDF document. Nothing seemingly out of the ordinary.

Get Data Sheet, Fortune’s technology newsletter.

But the attachment is actually an embedded image that has been crafted to look like a PDF. Rather than reveal a preview of the document when clicked, that embedded image links out to a fake Google (GOOGL) login page. And this is where the scam gets really devious.

https://twitter.com/tomscott/status/812265182646927361

Everything about this sign-in page looks authentic: the Google logo, the username and password entry fields, the tagline (“One account. All of Google.”). By all indications, the page is a facsimile of the real thing. Except for one clue: the browser’s address bar.

google login page
Screenshot of Google login page

Even there, it can be easy to miss the cue. The text still includes the “https://accounts.google.com,” a URL that seems legitimate. There’s a problem though; that URL is preceded by the prefix “data:text/html.”

WordFence gmail phishing scam
Via WordFence

In fact, the text in the address bar is what’s known as a “data URI,” not a URL. A data URI embeds a file, whereas a URL identifies a page’s location on the web. If you were were to zoom out on the address bar, you would find a long string of characters, a script that serves up a file designed to look like a Gmail login page. This is the trap.

As soon as a person enters her username and password into the fields, the attackers capture the information. To make matters worse, once they gain access to a person’s inbox, they immediately reconnoiter the compromised account and prepare to launch their next bombardment. They find past emails and attachments, create boobytrapped-image versions, drum up believable subject lines, and then target the person’s contacts.

And so the vicious cycle of hijackings continues.

For more on email, watch:

autoplay=””]

Google[/hotlink] Chrome users can protect themselves by checking the address bar and making sure a green lock symbol appears before entering their personal information into a site. Because scammers have been known to create HTTPS-protected phishing sites, which also display a green lock, it’s also important to make sure this appears alongside a proper, intended URL—without any funny business preceding it.

In addition, people should add two-step authentication, an added layer of security that can help prevent account takeovers. Experts recommend using a dedicated security token as well.

A Google spokesperson acknowledged the scam in an email and directed Fortune to a statement:

We’re aware of this issue and continue to strengthen our defenses against it. We help protect users from phishing attacks in a variety of ways, including: machine learning based detection of phishing messages, Safe Browsing warnings that notify users of dangerous links in emails and browsers, preventing suspicious account sign-ins, and more. Users can also activate two-step verification for additional account protection.

Be on the lookout.

About the Author
Robert Hackett
By Robert Hackett
Instagram iconLinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
7 hours ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

InvestingVenture Capital
NFL legend Joe Montana lived around top VC execs as a 49er, then leveraged those ties to launch his second career as an investor
By Jason MaFebruary 8, 2026
9 hours ago
CybersecurityJeffrey Epstein
FBI found little evidence Epstein ran a sex trafficking ring for powerful men and concluded a ‘client list’ doesn’t exist
By Michael R. Sisak, David B. Caruso, Larry Neumeister and The Associated PressFebruary 8, 2026
11 hours ago
RetailEurope
Trump’s Greenland crisis triggered a surge in apps designed to help shoppers boycott U.S. goods, though few American imports are on store shelves
By James Brooks and The Associated PressFebruary 8, 2026
12 hours ago
nfl
CommentaryTV
The Super Bowl was made for TV and instant replay was made for visual AI. Here’s how it could be better and what it would look like
By Jason CorsoFebruary 8, 2026
13 hours ago
monkey
CybersecurityAnimals
One way AI won’t ruin the world: tools to crack down on the $23 billion animal trafficking trade
By Eve Bohnett and The ConversationFebruary 8, 2026
14 hours ago
heacock
CommentaryLeadership
I’m a CEO who grew a ‘boring’ air filter business into a $260 million company, and AI is going to help blue-collar, everyday people just like me
By David HeacockFebruary 8, 2026
14 hours ago