• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bars, bowling alleys and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady

3

Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers

1

Bars, bowling alleys and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady

3

Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
TechToys

How High-Tech Toys Are Making Me Rethink Playtime With My Son

By
John Patrick Pullen
John Patrick Pullen
Down Arrow Button Icon
By
John Patrick Pullen
John Patrick Pullen
Down Arrow Button Icon
December 22, 2016, 7:59 PM ET
Beasts of Balance for Sensible Object November 2016
Beasts of Balance for Sensible ObjectCopyright 2016 Lottie Davies
Add Fortune on Google for similar content.

Brio bores my boy. There, I said it.

The little wooden trains — the darling toy of generations of well-meaning parents — can barely hold my 2-year-old son’s attention for fifteen minutes before he tramples the tracks like a giant toddler monster. This is distressing on multiple levels, not the least of which being: What does an overworked guy like me need to do to get some low-impact dad time?

The answer is a dirty little secret parents know all-too-well: Hand your kid an iPad and you’re off the hook. The flashing lights and colors are like digital catnip to kids, and even dangling a smartphone in front of their eyes is enough to snap a melting-down toddler back into line.

Of course, there is the guilt of using a screen to (more or less) sedate your child. But times have changed, and now a bunch of great, new, tablet-connected toys (as well as the American Academy of Pediatrics’ recently-relaxed screen time guidelines), can get you over that angst.

Get Data Sheet, Fortune’s technology newsletter.

The first app-enabled toy I rolled out for my little one was Sphero’s Star Wars BB-8. When I was my son’s age, I dreamed of having an R2-D2 that could do just half of the tricks this $199 droid can perform. But never in my wildest imagination did I think a phone would be driving its artificial intelligence. Apps? Back then, that’s what we called the popcorn we’d get at the Ground Round before being served meals priced according to our weights. And my toddler has no idea what an app is either.

“A kid doesn’t care if a toy has an app — the kid wants the toy to be fun,” says Adrienne Appell, a toy trend specialist for the Toy Industry Association.

When apps first came onto the scene, there was a big effort to pair them with toys, but this pushed attention (and eyes) towards the screens, not the playthings. A perfect example of this was Disney Infinity, the ill-fated toys-to-life ecosystem that let kids play video games as characters whose physical figurines they (or their parents) bought in stores. But through toys like Sphero’s BB-8 — and this year’s hit robot, Anki Cozmo — the app has faded into the background, keeping the attention on the physical toys and making real world play the focus.

You Can Now Control Your Star Wars Droid by Using ‘The Force’

Anki has long held the pole position in app-connected toys. Founded in 2010, three years after the release of the iPhone, the company released Anki Drive in 2013, taking race car games off the screen and plopping them onto the floor in front of you. A sort of slot car racing for the digital age, Anki Drive (and Overdrive, Anki’s newest version featuring a track-dominating truck) was something my son and I have enjoyed together, from arranging the track to watching the vehicles zip around. In this case, the connected device serves as the car’s remote control — and is hardly a ‘screen time’ concern.

Paraphrasing Appell, the thing that makes Anki Overdrive great is “the seamless integration of play, making the experience fun and well-rounded.” The cars and the app is dependent on each other, creating a dynamic experience that never gets old. But the toy is every bit the equal (if not better than) the app.

“The play value has to be inherent in the toy,” says Appell. “Bringing on an app or any kind of element to make the play more enriching, more fun, that’s great. But if the app is more engaging than the toy, then the toy becomes irrelevant.”

There’s another reason app-connected toys are gaining traction. In an increasingly digital world, it’s getting ever harder to give a physical present. These days, all kids want is iTunes gift cards and Spotify subscriptions. But parents and grandparents still want to give toys and share in experiences, says Appell. “Toy play is much more social,” she says, “something that can be shared.”

Privacy Groups Claim These Popular Dolls Spy on Kids

To that end, board games — which were absorbed by apps en masse in the early days of iPads — can still be great gifts. Beasts of Balance, an app-integrated stacking puzzler, embeds game pieces with computer chips to create unique and interactive on-screen experiences over the course of a game. Requiring players to manipulate the pieces, talk out loud, and use both social skills and spatial recognition, the game is so much more than its app.

But Beasts’ app adds incredible value to this otherwise simple game. Infusing molded plastic with storylines and magic, this game shows what’s possible when you pair toys and tech. The company that makes it, Sensible Object, may be on to something. Imagine playing old-school Dungeons & Dragons with cards packing this technology — and try not to jump when a Hydra roars on the screen.

I have no doubt that almost every hardcore D&D fan winced at reading the previous paragraph, because they’re proof that there is also a downside to tech’s pairing with play. While toys and games now have the ability to be more dynamic and engaging than ever before, toymakers are not only smothering imaginations, they’re also assuming that little ones all have their own tablets or smart devices. While the numbers show that they’re increasingly right, this idea still creates a barrier to entry, or in this case a, barrier to enjoyment. So it’s not time to pack away the Brio trains just yet. Besides, you need to have another toy at the ready when the iPad’s batteries run dry.

This story was originally published on TIME.

About the Author
By John Patrick Pullen
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

Fortune Daily video show graphic showing host Ellie Austin
C-SuiteFortune Daily
Welcome to Fortune Daily
By Ellie AustinAugust 3, 2026
1 hour ago
congress
Commentaryregulation
Congress needs an AI framework now
By Caleb KnappAugust 3, 2026
2 hours ago
SoftBank, Hitachi, LG back Zenity’s $125 million round to police AI agents
AIcyber
SoftBank, Hitachi, LG back Zenity’s $125 million round to police AI agents
By Nicholas GordonAugust 3, 2026
2 hours ago
w
CybersecurityWealth
Someone broke into Liechtenstein’s secret wealth haven list overnight
By The Associated PressAugust 3, 2026
2 hours ago
cs
AIEducation
The computer science major is dying so that the AI literacy minor can be born: ‘we have to democratize it’
By Heather Hollingsworth and The Associated PressAugust 3, 2026
2 hours ago
Business colleagues sitting at conference table seen through glass wall. They are planning strategy.
C-SuiteCFO Daily
Aon’s CFO on the No. 1 risk keeping CEOs and finance chiefs up at night
By Sheryl EstradaAugust 3, 2026
3 hours ago

Most Popular

Bars, bowling alleys and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
North America
Bars, bowling alleys and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
By Catherina GioinoAugust 2, 2026
1 day ago
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
Economy
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
By Jason MaAugust 1, 2026
2 days ago
Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
Success
Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
By Preston ForeAugust 1, 2026
2 days ago
Trump just invoked a 1930 tariff law no president has ever used — against Canada
Commentary
Trump just invoked a 1930 tariff law no president has ever used — against Canada
By Caleb PetittAugust 2, 2026
1 day ago
As Trump balks again at escalating war, Iran smells 'blood in the water' and looks to exploit its newfound strategic advantage, experts say
Middle East
As Trump balks again at escalating war, Iran smells 'blood in the water' and looks to exploit its newfound strategic advantage, experts say
By Jason MaAugust 2, 2026
21 hours ago
The average worker would need to save for 52 years to claw their way out of the middle class and be classified as wealthy, research reveals
Success
The average worker would need to save for 52 years to claw their way out of the middle class and be classified as wealthy, research reveals
By Orianna Rosa RoyleAugust 2, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.