• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Commentary

Why Starting a Company Alone Is Never a Good Idea

By
Aaron Harvey
Aaron Harvey
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Aaron Harvey
Aaron Harvey
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
December 7, 2016, 10:34 AM ET
Thomas Barwick—Getty Images
Add Fortune on Google for similar content.

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “What are the benefits of starting a company with a partner?” is written by Aaron Harvey, co-founder and executive creative director at Ready Set Rocket.

A successful business is comprised of many moving parts. When I considered launching a business of my own, there was no question about whether or not I’d have a partner. After all, two minds are better than one. But even better are two minds that think about and approach those moving parts differently.

Like most other things in life, though, the healthiest of partnerships come with challenges. But the benefits usually outweigh them. Here’s what a partner can provide you with:

A counter perspective
The smartest decisions are rarely made alone. It was clear to me from the very beginning that my business partner offered a different approach to our decision-making process. He and I both evaluate risk differently, have varying opinions on new business opportunities, and sometimes find ourselves in heated debates. At the end of the day, it comes down to balance.

In order to achieve balance, both partners need to align on a greater vision and the goals that will help them get there. Our disagreements on tactics or approaches generally lead to better results for the growth of the agency, so long as we’re both aligned on what our end goals are. Our employees’ best interests also help keep us in check.

See also: Why You Should Never Try to Build a Company Without a Partner

Accountability
In true collaborative fashion, my partner and I have varying commitments and focuses. But a partner means you get to rely on someone in times of need. I cover for him. He covers for me. There’s an unspoken understanding that exists between us. When you partner with someone who’s trustworthy, you can step outside of the confines of your day-to-day tasks and pursue opportunities that will push the future of your business. I can dedicate my time and energy to worthwhile opportunities knowing that the business is in good hands—and vice versa.

Accountability also ensures that you remember to do a good job, not just for yourself, but for the other person. For many entrepreneurs, productivity comes in waves. One day you’re highly ambitious, and the next you’re lost in the weeds of the day-to-day. It’s easy to get stuck or feel stagnant. A partner makes you more accountable because it’s not just your life on the line. It’s theirs, too. The added challenge of thinking from their perspective, approaching projects through a different lens, and coming up with creative ways to propose and sell opportunities flexes an important creative muscle. It opens up both minds to new ways of thinking.

Scope and scale
When we first started the business seven years ago, it was just the two of us. Since then, we’ve experienced smart, steady, and profitable growth. As a business begins to scale, owners need to be able to think strategically and solve complex challenges. This is how we spend the majority of our time.

That said, we’re no strangers to handling basic tasks because having flexibility in scale and capability is so important. All products that go out our door must meet high standards that, if we’ve done our jobs right, are well established from the beginning. We’ve hired talented, trustworthy people to make it happen, but we’ve made sure that we’re not so far removed from the nitty gritty that we can’t check in from time to time.

 

Burnout support
It shouldn’t come as a surprise that running a business takes a toll. There’s constant pressure to choose wisely, reinvent, and make money. I’ve put certain practices in place, like surfing and yoga, to ensure that I keep my burnout to a minimum. But it’s inevitable, especially in a time when we’re all constantly seeking to provide value.

If one partner gets to a point of burnout, there’s another standing by who’s equally as invested in the business and can step in. This support and fresh perspective is critical to delivering the best possible products and services.

Celebrate the wins
Every business owner needs to learn how to gracefully accept the losses and proudly celebrate the wins. A partner helps absorb some of the burden when it comes to the losses. Not only that, but a partner also helps shift focus away from failure and toward the next hurdle.

I’ve learned that losses can actually free up time to work on something more meaningful or blaze new trails. With a partner by your side and multiple approaches to deal with bad news, business owners are guaranteed to stay strategic. Similarly, there are certain smaller wins that can’t always be shared with the greater team, such as taking a risk on an expanding service sector or improving the quality of a benefits package while decreasing cost. In these instances, sharing them with someone who understands and is aware of what’s going on behind the scenes is a humbling morale booster.

About the Authors
By Aaron Harvey
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Commentary

raikes
CommentaryMicrosoft
Jeff Raikes: The talent debt I warned about is now showing up in the data
By Jeff RaikesJuly 26, 2026
1 hour ago
beatles
CommentaryLeadership
George Martin never out-wrote the Beatles. That’s exactly why he’s the AI leadership lesson we need now
By Jeff DeGraffJuly 26, 2026
2 hours ago
students
CommentaryEducation
I’ve been teach college students for decades. Most of them can no longer finish a book
By Austin SaratJuly 26, 2026
3 hours ago
katty
CommentaryLeadership
Katty Kay: confidence is the skill that turns thoughts into action—and companies need to start teaching it
By Katty KayJuly 26, 2026
4 hours ago
Roderick Wong, MD is Managing Partner and Chief Investment Officer of RTW Investments
Commentary250 Years of Innovation
When 10,000 doctors stood up and cheered for a cancer drug — America’s innovation machine made it possible
By Roderick WongJuly 25, 2026
1 day ago
t
CommentaryCommunity
Ronald Reagan center director: How to talk politics with family, friends and neighbors, without losing them
By Frederick J. Ryan, Jr.July 25, 2026
1 day ago

Most Popular

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
1 day ago
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
Middle East
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
By Jason MaJuly 25, 2026
17 hours ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
2 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
1 day ago
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
Environment
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
By Sasha RogelbergJuly 25, 2026
24 hours ago
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
Success
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
By Sydney LakeJuly 25, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.