The second most wanted item was also an Apple product, per a recent survey.
As the holiday season approaches, the iPhone has topped consumer wish lists, according to a recent survey by investment bank Piper Jaffray pjc . More people are yearning for the device than they are any other hot ticket item, the findings showed.
“Our retail team has done a survey of a thousand people in the U.S. last month and the percentage of people that wanted an iPhone—that was the number one requested gift,” said Gene Munster, a prominent tech analyst at Piper Jaffray, during an appearance on CNBC’s morning news show “Squawk Box.”
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Munster surfaced for an interview as the online retail bonanza known as Cyber Monday got underway. The survey, which he referenced, found that 7.2% of respondents reported the iPhone as their most wanted item compared to 5.2% last year, as CNBC noted.
The next closest competitor in this year’s survey remained within the Apple family: the MacBook. 2.1% of respondents said they sought Apple’s recently refreshed laptop line.
A list of results from the past few years of Piper Jaffray’s survey can be found below.
“Even though there’s a story about ‘Is the iPhone 7 incrementally enough’ [for consumers to clamor for it]”, Munster said, “I think the reality is consumers want it.”