MM.LaFleur got more than 1,100 emails in 48 hours.
The night after the election, MM.LaFleur CEO Sarah LaFleur sent a note to the brand’s community to call for a conversation among women. She wrote about how the employees of our women’s apparel company took the day after the election to reflect on a political moment that had “rocked us to the core and taken many of us by surprise.”
“As a country, we’re having a pivotal conversation about women’s role in society and the workplace—and that conversation profoundly and directly affects all of us within the MM community,” wrote LaFleur. “In the spirit of openness, I want to include our customers in our dialogue.”
In 48 hours, we received over 1,100 emails (66,133 words—yes, we counted) in response. As we reviewed them, we were incredibly moved and inspired.
As was to be expected, some of those responses said, “You’re a clothing brand. You should stay out of politics.” We respectfully disagree. As one customer put it so eloquently: “I don’t want your company to be apolitical. You have a voice and a following, and you should use it.”
As a brand, we’ve heard you and we plan to take action to fight (even harder) for equality of all kinds. Our goal now is to continue the conversation and create a safe space where women with differing viewpoints can be heard and learn from each other. The majority of responses we received came from Hillary supporters, but in the spirit of open discussion, we are including thoughts from all sides of the debate in this post. Below, our customers speak for themselves:
This is just the beginning. As a brand, we are working on ways to continue this conversation, to listen to your suggestions, and finally, to take action on behalf of women in the workplace. For now, please continue to contribute your thoughts and ideas by using #ourMMovement on social media, or emailing us at ourMMovement@mmlafleur.com. We are listening.
Tory Hoen is the founding editor of The M Dash and the editor-in-chief at professional womenswear brand MM.LaFleur. This post originally appeared on The M Dash.