Ben & Jerry’s New Ad Positions Ice-Cream as the Perfect Antidote to a Divided World

Nov 11, 2016

What a week it has been.

Ben & Jerry's Europe couldn't have timed it better. The ice-cream brand this week issued a simple and powerful message that will soften even the hardest of hearts.

To the tune of One Sweet World by singer-songwriter Ben Cocks, the two-minute animation begins in a sad and lonely dystopia where lemons are angry, cherries are fearful, and all of the fruity ingredients have reached "melting point." It ends with a message of fruity unity, where all flavors get "sweeter together."

Made by British agency Nice and Serious, the ad is as sweet as ice cream, and delivers an appropriately sober but heartwarming missive for a world that feels "increasingly divided," said Ben & Jerry's in a statement posted under the video.

For more on Ben & Jerry's, watch this Fortune video

"We've been thinking about how we can amplify a message of unity & love using the thing we know best... ice cream! Say hello to East Coneville!" The clip hinges on on a shot of our protagonist, a lone cherry, standing under the town park gate—called, appropriately, Rosa Park—where one small moment of kindness turns their world around.

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