The program, known as Maven, is really three car-sharing services in one: a city-based service that rents GM vehicles by the hour through an app, another for urban apartment dwellers, and a peer-to-peer sharing service called Express Drive.
Maven City, the on-demand hourly rental program, recently launched in San Francisco. Maven is also offered in Ann Arbor, Mich., Baltimore, Boston, Chicago, Detroit, New York City, and Washington, D.C.
More than 11,000 members have driven 23 million miles on the Maven platform through more than 12,000 reservations, according to the company.
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Maven will kick off in Los Angeles with 60 vehicles initially located at more than 24 sites throughout the city. Cars will be located in downtown LA, and the Little Tokyo and South Park neighborhoods. Other car rental stations will be near the University of Southern California including four cars at University Gat
Pricing starts at $8 an hour, which includes fuel and insurance costs. There is no monthly or application fee for Maven City members, according to the company. The car-sharing fleet will include a variety of GM vehicles including Chevrolet Cruze, Malibu, Tahoe, and plug-in hybrid Volt as well as the GMC Acadia and Yukon. Luxury Cadillacs such as the ATS, CTS, CT6, XT5, and Escalade will also be available.