Federal Communications Commission (FCC) Chairman Tom Wheeler speaks during a FCC hearing on net neutrality. Photograph by Mandel Ngan — AFP/Getty Images

The FCC Just Approved New Broadband Service Privacy Rules

Oct 27, 2016

The U.S. Federal Communications Commission on Thursday voted 3-2 to adopt new privacy rules that will subject broadband Internet service providers to more stringent requirements than websites like Facebook (fb), Twitter (twtr), or Alphabet's Google (goog).

The rules will force companies like AT&T (t), Verizon Communications (vz), and Comcast (cmcsa) to get consumer consent before using some user data for advertising and internal marketing.

The final regulation is less restrictive than the initial plan proposed by FCC chairman Tom Wheeler in March and closer to the rules imposed on websites by the Federal Trade Commission. Republican commissioners say the rules unfairly give websites the ability to harvest more data than service providers and dominate digital advertising.

Get Data Sheet, Fortune's technology newsletter.

Wheeler said that by February he will propose rules banning internet service providers from using mandatory arbitration clauses to bar consumers from going to court for billing or other disputes.

Senator Ed Markey, a Massachusetts Democrat, praised the new rules.

"These broadband privacy rules are the next logical step since enshrining net neutrality in our telecommunications playbook. These rules will ensure that as technology changes, our core values do not - that consumers, not corporations, have control over their personal information," he said in a statement.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions