• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Uber and Anheuser-Busch Make First Autonomous Trucking Beer Delivery

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
October 25, 2016, 6:20 AM ET
Photograph Courtesy of Otto

In the first real-world commercial use of autonomous trucking, some 45,000 cans of Budweiser beer arrived late last week to a warehouse after traveling over 120 highway miles in a self-driving truck with no driver at the wheel, executives from Uber and Anheuser-Busch said.

Otto, the self-driving truck subsidiary of Uber, shipped a truckload of Budweiser from Fort Collins, Colo. to Colorado Springs last Thursday with the driver monitoring from the truck’s sleeper berth for the entire two-hour journey, Otto’s co-founder Lior Ron and Anheuser-Busch’s senior director of logistics strategy, James Sembrot, told Reuters on Friday.

The early morning drive at an average speed of 55mph (89 kph) marks what the two executives said was the first revenue generating load transported via autonomous truck. Otto was paid the market rate of $470 for the job using one of its trucks outfitted with the new technology.

Otto and Anheuser-Busch (BUD) enlisted the support of the state of Colorado before the drive, and the state patrol monitored it, although Colorado and most other U.S. states do not expressly prohibit self-driving trucks.

The only time the truck driver delivering the beer took to the wheel was while driving on and off the highway ramp, an Otto spokesman said on Monday.

 

Transportation experts predict the earliest applications of autonomous technology will be in self-driving trucks, not cars. The technology is best suited to the relative predictability of long hauls on highways, rather than busy city streets with many distractions.

Another Silicon Valley company, Peloton Technology, is testing driver-assisted “platooning” in which trucks communicate, traveling in close formation to reduce drag and save on fuel, while increasing safety.

Otto, co-founded by Google (GOOGL) car and map project veterans Anthony Levandowski and Ron, was acquired in August by Uber, which is trying to advance self-driving technology in its ride services business.

Ron told Reuters that Otto plans to involve more commercial partners and independent drivers who will use the technology, designed to increase safety and decrease costs as the truck is able to be operated 24 hours a day and 7 days a week.

The biggest cost savings for the trucking industry will eventually come from eliminating the driver entirely, but Ron said drivers would remain inside the trucks “for the foreseeable future.”

“We can see a future where this type of equipment is standard on all trucks,” said James Sembrot, Anheuser-Busch’s senior director of logistics strategy, who said the company logs 450 million miles on U.S. highways annually.

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
20 hours ago
placeholder alt text
Success
Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was 'gonna invent a career.' He founded Reddit
By Preston ForeJanuary 31, 2026
13 hours ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
15 hours ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
13 hours ago
placeholder alt text
Economy
Right before Trump named Warsh to lead the Fed, Powell seemed to respond to some of his biggest complaints about the central bank
By Jason MaJanuary 30, 2026
1 day ago
placeholder alt text
AI
Top engineers at Anthropic, OpenAI say AI now writes 100% of their code—with big implications for the future of software development jobs
By Beatrice NolanJanuary 29, 2026
2 days ago

Latest in

LawJeffrey Epstein
Epstein files lead to resignation of top Slovakian official, while British prime minister calls on former prince to cooperate with U.S. authorities
By Michael R. Sisak, Danica Kirka, Ben Finley and The Associated PressJanuary 31, 2026
4 hours ago
Startups & VentureOpenAI
Nvidia CEO signals investment in OpenAI round may be largest yet
By Debby Wu and BloombergJanuary 31, 2026
5 hours ago
Economygeopolitics
BRICS could become a new pillar of global governance—if its rapid growth doesn’t erode its newfound clout
By Brian WongJanuary 31, 2026
6 hours ago
LawICE
Judge orders 5-year-old boy and his dad released from ICE detention, citing ‘incompetently-implemented government pursuit of daily deportation quotas’
By Geoff Mulvihill and The Associated PressJanuary 31, 2026
6 hours ago
EconomyFederal Reserve
Fed chair nominee Kevin Warsh could crush Trump’s rate-cut hopes and risk suffering the same level of abuse that Powell got, analysts say
By Jason MaJanuary 31, 2026
6 hours ago
EconomyDebt
Trump thinks a weaker dollar is great, but the U.S. needs a stable currency as national debt heads toward $40 trillion, former Fed president says
By Jason MaJanuary 31, 2026
8 hours ago