The Comedy Central Roast Of Justin Bieber - Show
TV personality/retired basketball player Shaquille O'Neal.  Photo by Kevin Winter — Getty Images

Shaq Is Now the Proud Owner of a Krispy Kreme Store in Atlanta

Oct 24, 2016

Shaquille O’Neal loves donuts. So much so, he now has a Krispy Kreme Doughnut shop to call his own in downtown Atlanta.

The shop is on Ponce de Leon Avenue, where it has been around for more than 60 years, according to Krispy Kreme (kkd). Not only is O'Neal the owner of this historic location, but the former NBA player will also serve as a global spokesperson for the brand.

O'Neal has been a longtime Krispy Kreme fan, and has often shared his love for the donut chain's original glazed flavor via social media, according to the company.

“Krispy Kreme prides itself on spreading joy and supporting local communities, and that’s a cause that I am thrilled to be a part of,” said O’Neal, "and what better way than with a box of delicious doughnuts.”

In honor of O'Neal joining the Krispy Kreme family, the company will offer a Halloween-themed social media promotion called “Shaq-or-Treat:" Customers who tag their Halloween social media posts with #ShaqOrTreat between Oct. 28 and 31 will be eligible to win Shaq-autographed merchandise or "Krispy Kreme surprises," the company said.

"In addition to Shaquille’s status as a sports and entertainment icon and businessman, he is known for spreading joy, which aligns with our positioning and mission,” said Tony Thompson, president and CEO of Krispy Kreme Doughnuts. “We are confident this partnership will have a big impact for us in Atlanta and around the world.”

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions