Endorsements can be public or private.
Your Facebook newsfeed is about to get a little more political than it already has been this election season.
Starting today, Facebook allows users to endorse presidential candidates, which includes third-party candidates Gary Johnson and Jill Stein. To endorse a candidate, users simply go on their favorite candidates’ page and click “Endorsements” in the left-hand column. And users can make their endorsement public or keep it private among friends and family. Facebook’s Help Center offers detailed instructions here.
That’s not all: Users can post a message explaining why they’re endorsing a specific candidate, and according to Business Insider, candidates will then be able to feature certain public messages on their page.
“Similar to how politicians, newspapers, and organizations endorse candidates for elected office, this feature allows anyone on Facebook to do the same,” Facebook’s product manager for civic engagement Samidh Chakrabarti, first told Business Insider. “People who want to voice their support can visit a candidate’s Page, click on the endorsements tab, and explain their rationale for choosing that candidate.”
This isn’t the first time Facebook has gotten political. Last month, the social network issued reminders for users to register to vote. The notification, which appeared between Sept. 23 and Sept. 26, substantially boosted online voter registration, according to a previous report.