General Motors is finally bringing its car-sharing program to San Francisco, where car ownership is quickly being displaced by alternatives.
The automaker said on Thursday that it’s bringing Maven, a program that includes renting cars by the hour, to San Francisco, its ninth U.S. city. Maven, which debuted in January, is already available in Ann Arbor, Mich., Baltimore, Boston, Chicago, Detroit, Los Angeles, New York City, and Washington, D.C.
The Maven program includes three services: a city-based program that rents GM cars by the hour through a mobile app, a service for urban apartment dwellers, and a peer-to-peer car-sharing service that it first introduced in Germany. In San Francisco, customers will only have access to Maven City, which will let them rent one of 60 cars at more than 30 sites in the city, starting with the Financial District, Embarcadero, SoMA, and the Mission District. Pricing will start at $8 per hour, including insurance and fuel.
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Through Maven, customers can rent GM models such as the Chevrolet Volt, Chevrolet Malibu, and Chevrolet Cruze, as well as luxury Cadillac models like the Escalade.
In San Francisco, Maven will compete with similar services like Getaround, Turo, and City CarShare.
In July, Lyft’s Express Drive program that lets Lyft drivers rent General Motors cars so that they can drive for the ride-hailing company. In January, General Motors announced that it has invested $500 million in Lyft, and that the two companies would work on self-driving car technology and other programs, like Express Drive together.
Including the Express Drive program, General Motors says that Maven customers have driven 15 million miles already.