• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Texas businessman gets 13 years in federal prison as feds seize his Lamborghinis, Ferraris, Firebird, and dozens more cars to pay back fraud victims

2

Google cofounder Sergey Brin has spent $102 million to fight California’s proposed billionaire tax—he could owe $13 billion if he loses

3

Wealthy boomers doubt their heirs will keep giving as $124 trillion changes hands, BofA finds. The data shows a different reality

1

Texas businessman gets 13 years in federal prison as feds seize his Lamborghinis, Ferraris, Firebird, and dozens more cars to pay back fraud victims

2

Google cofounder Sergey Brin has spent $102 million to fight California’s proposed billionaire tax—he could owe $13 billion if he loses

3

Wealthy boomers doubt their heirs will keep giving as $124 trillion changes hands, BofA finds. The data shows a different reality
Leadershipfortune unfiltered

How Bethenny Frankel Turned Reality TV Into Serious Business

By
Aaron Task
Aaron Task
Down Arrow Button Icon
By
Aaron Task
Aaron Task
Down Arrow Button Icon
October 10, 2016, 6:00 AM ET
Shop For Success Kick Off VIP Party
Bethenny Frankel, host of Bethenny and founder of SkinnyGirl Cocktails attends the Shop For Success Kick Off VIP Party at Metropolitan Pavilion on November 9, 2013 in New York City. Rob Kim — Getty Images
Google source logo
Add Fortune on Google for similar content.

Bethenny Frankel wasn’t the first reality TV star, but she has used the platform to grow her business and brand better than anyone this side of Donald Trump. In addition to starring on The Real Housewives of New York City and Bethenny Ever After, Frankel has hosted a talk show, written four best-selling books, and founded the Skinnygirl line of cocktails, which she sold to Fortune Brands in 2011.

A savvy entrepreneur, Frankel kept the rights to the Skinnygirl name and is expanding it into a number of other product lines, including snacks, appliances, condiments, apparel, and sweeteners.

Check out the interview to hear how Frankel turned reality TV into serious business, and how she’s dealing with her success and the balancing act of being a parent, businesswoman, and celebrity.

“I’m still very much a working woman,” Frankel tells me in the latest episode of Fortune Unfiltered. “It’s not really about the money. It’s the accomplishment.”

Frankel’s fans love her for her frank, no-holds-barred style, and she definitely delivers in our most “unfiltered” episode yet.

 

About the Author
By Aaron Task
See full bioRight Arrow Button Icon

Latest in Leadership


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Leadership


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.