mobile-bannertablet-bannerdesktop-banner

Google’s Uber Competitor Is Finally Here

Sep 30, 2016

Google’s Uber-like app is now available to users throughout the San Francisco area, The Wall Street Journal reports, marking the latest escalation in the simmering battle between the search giant and the ride-hailing firm.

The app, Waze Rider, is intended to match drivers and riders who are already headed in the same direction. By contrast, Uber drivers tend to criss-cross cities in search of fares. Another difference: Waze Rider offers cheaper prices for passengers, but also lower pay for drivers. And for now, drivers and riders alike can only use the app twice a day, the Journal reports.

Think of it, then, as a form of monetized carpooling.

Reports that Google would be expanding Waze Rider beyond an early testing phase first emerged about a month ago.

Waze Rider is the latest sign of Google and Uber’s increasingly frayed relationship. Google was an early backer of Uber, leading a $250 million funding round through its venture capital arm, Google Ventures (since renamed “GV”) back in 2013. Uber remained GV’s largest investment as of March.

For more about Google's ride service, watch:

Yet the firms are increasingly competing in fields like autonomous vehicles, mapping and, now, ride-hailing. Perhaps the most significant sign of a fissure came in August, when an executive from Google parent Alphabet departed Uber’s board.

This article originally appeared on Time.com

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions