• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After hitting oil tankers, Iran targets Navy warships and U.S. retaliates with 'higher economic cost' in new escalation that could transform the war

2

Widow of airman killed in Mideast was told hazard pay and combat-related tax breaks wouldn't apply because 'we were not at war.' A viral post fixed it

3

Despite being a multimillionaire, Suze Orman still cooks at home whenever possible—and says eating out is one of the biggest wastes of money

1

After hitting oil tankers, Iran targets Navy warships and U.S. retaliates with 'higher economic cost' in new escalation that could transform the war

2

Widow of airman killed in Mideast was told hazard pay and combat-related tax breaks wouldn't apply because 'we were not at war.' A viral post fixed it

3

Despite being a multimillionaire, Suze Orman still cooks at home whenever possible—and says eating out is one of the biggest wastes of money
RetailChristmas shopping

Here’s How Many People Are Already Done With Their Christmas Shopping

By
Martha C. White
Martha C. White
and
Money
Money
Down Arrow Button Icon
By
Martha C. White
Martha C. White
and
Money
Money
Down Arrow Button Icon
September 29, 2016, 4:21 AM ET
Retailers Open On Thanksgiving Evening, Starting Black Friday Sales Early
(Photo by Kena Betancur/Getty Images)Photograph by Kena Betancur—Getty Images
Google source logo
Add Fortune on Google for similar content.

This article originally appeared on Money.com.

Stores roll out holiday sale ads and merchandise earlier every year, and American shoppers are playing along — although we are still complaining about it. According to a new survey from CreditCards.com, 34 million people, or 14% of Americans, have already started their holiday shopping — and 1 million say they’ve already finished.

The majority of shoppers, though, say they won’t finish until December, and a surprising 30% admit they won’t be done until Christmas Eve — a figure that goes up to 37% for shoppers under the age of 30.

People are more in agreement regarding their collective dislike of “Christmas creep”: About three-quarters of survey respondents agreed that the practice is “annoying,” and nearly half of respondents strongly agreed with that sentiment. (No word on how many people find those early-bird shoppers annoying, though.)

“The majority thinks stores should begin putting up their holiday displays and advertising holiday sales around Thanksgiving,” CreditCards.com senior industry analyst Matt Schulz said in a statement.

Despite the hordes at the malls, almost six in 10 people say they prefer to shop in stores, while about one in five prefer shopping online using a computer, and about one in 10 say their phone or tablet will be their main shopping vehicle this year. Surprisingly, it’s not the youngest shoppers who rely most on their mobile devices: shoppers between the ages of 30 and 49 have the highest percentage of mobile use, at 18%.

About the Authors
By Martha C. White
See full bioRight Arrow Button Icon
By Money
See full bioRight Arrow Button Icon
Google source logo
Add Fortune on Google for similar content.

Latest in Retail


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Retail


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.