• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

New

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

MPWMost Powerful Women

U.K. CEO Shares Her 5 Tips For Women Who Want to Land in the C-Suite

By
Laura Cohn
Laura Cohn
Down Arrow Button Icon
By
Laura Cohn
Laura Cohn
Down Arrow Button Icon
September 29, 2016, 9:51 AM ET
Lloyd's Banking Group Plc Launch The Newly Branded TSB Bank Branches
Alison Brittain worked at Lloyd's Banking Group until taking over as Whitbread CEO in December 2015.Bloomberg Bloomberg via Getty Images
Add Fortune on Google for similar content.

As Whitbread CEO Alison Brittain was getting ready to go to Costco with her 12-year-old daughter on a recent Saturday morning, she suddenly realized how much her life had changed since she became chief executive of the U.K. conglomerate last December.

“My daughter, who was trying to shovel me out the door, said to me, ‘Why on earth are you putting on lipstick to go to Costco?’ I said, ‘I might meet someone I know.’” Brittain recalled, speaking at a Financial Times conference on “Women at the Top” in London.

Brittain, No. 39 on Fortune’s Most Powerful Women International list, said the moment made her realize that “there is no ‘off switch'” when you’re the leader of a FTSE 100 company.

Subscribe to The World’s Most Powerful Women, Fortune’s daily must-read for global businesswomen.

That was one lesson she’s already learned by leading the $4.4 billion company that owns Costa Coffee shops and budget hotel brand Premier Inn, and she shared a few other tips for women who aspire to that same sort of role:

1. Don’t be preoccupied with age

One of her more notable pieces of advice is that it’s never too late. Brittain said when she was in her 20s, her 30s, and her 40s, she had “no plan” to become a top executive at a major U.K. company. “If you’re worried you’ve left it to too late in your career, please take it from me, you don’t have to worry about that,” said Brittain, 51, who’s one of just seven female CEOs of companies listed in the FTSE 100 index.

2. A competent, committed and complimentary team

Brittain argues that CEOs need to surround themselves with a leadership team they can trust—and not people “who just say yes.” She said the team must have a balance of players who can manage the business so the top exec can step back from the detail and talk to customers and workers who support those customers. “There is no substitute for the insight that gives you,” she said.

3. Confidence and a thick skin

It’s key to have confidence that the long-term strategy you set is right, Brittain said. In addition, it helps to have a thick skin because people will be talking about you and your strategy, and, she pointed out, it may not always be complimentary. “You have to grow a third, fourth or fifth skin if you want to be a female CEO,” she quipped. “We are very rare creatures.”

4. Curiosity about your business

Curiosity is key, Brittain said, because “you’re probably the only person to have a 360-degree view of your company. Everyone else has a functional focus.” She noted that since Whitbread has two successful brands, it would be easy to be complacent about them. But, as she put it, “what has got us to here won’t get us to there.” So she’s made innovation her No. 1 priority.

5. Communication

She said both workers in the company—and those in the outside world—need to hear from CEOs. “Even if you want to be incommunicative, that’s not going to be an option,” she said.

She concluded on an upbeat note, referring to her past job as head of retail banking at Lloyds Banking Group. “I’ve gone from banker to barista,” she said. “Women should—and do—make great CEOs. We need more of them to be running our businesses.”

About the Author
By Laura Cohn
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in MPW

Most billionaires are stuck in ‘slow philanthropy.’ MacKenzie Scott gave away $26 billion and won’t stop until ‘the safe is empty’
SuccessMacKenzie Scott
Most billionaires are stuck in ‘slow philanthropy.’ MacKenzie Scott gave away $26 billion and won’t stop until ‘the safe is empty’
By Sydney LakeAugust 2, 2026
2 days ago
A person walks alone in a public plaza
North Americapublic policy
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we’re paying with our health
By Catherina GioinoAugust 2, 2026
2 days ago
n
North AmericaTaxes
Gavin Newsom has been earning up to $2 million per year since 2022, records show
By Sophie Austin and The Associated PressAugust 1, 2026
3 days ago
israel
North AmericaIsrael
Most Jewish Americans under 45 get the ick from Israel, polling shows
By Giovanna Dell'Orto and The Associated PressJuly 31, 2026
4 days ago
Meet the jet-setting fashion editor who turned a New York manicure at 23 into Nails.Inc—Despite selling for $40 million, she still wakes at 5:45 a.m.
SuccessFortune The Good Life
Meet the jet-setting fashion editor who turned a New York manicure at 23 into Nails.Inc—Despite selling for $40 million, she still wakes at 5:45 a.m.
By Orianna Rosa RoyleJuly 31, 2026
4 days ago
Elevance Health’s CEO started her career as a pro basketball player. Now she’s the highest‑ranking woman on the Global 500, leading a $199B giant
C-SuiteSports
Elevance Health’s CEO started her career as a pro basketball player. Now she’s the highest‑ranking woman on the Global 500, leading a $199B giant
By Sarah GlodekJuly 31, 2026
4 days ago

Most Popular

How Zohran Mamdani's pied-à-terre tax exposed an epidemic of 'ghost cars' instead
Personal Finance
How Zohran Mamdani's pied-à-terre tax exposed an epidemic of 'ghost cars' instead
By Catherina GioinoAugust 4, 2026
11 hours ago
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
North America
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
By Catherina GioinoAugust 2, 2026
2 days ago
Wall Street bulls are starting to admit the earnings bubble is real—and the 60/40 portfolio may be the first casualty
Investing
Wall Street bulls are starting to admit the earnings bubble is real—and the 60/40 portfolio may be the first casualty
By Nick LichtenbergAugust 3, 2026
1 day ago
Current price of oil as of August 3, 2026
Personal Finance
Current price of oil as of August 3, 2026
By Joseph HostetlerAugust 3, 2026
1 day ago
Electric air taxis are finally ready for takeoff
Magazine
Electric air taxis are finally ready for takeoff
By Alexei OreskovicAugust 3, 2026
1 day ago
The Iran war already has a winner: The world’s largest shipbroker notching record earnings from the 'exceptional volatility' in the Strait of Hormuz
Energy
The Iran war already has a winner: The world’s largest shipbroker notching record earnings from the 'exceptional volatility' in the Strait of Hormuz
By Sasha RogelbergAugust 3, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.