• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechInternet of Things

AI Partnership Launched by Amazon, Facebook, Google, IBM, and Microsoft

By
Roger Parloff
Roger Parloff
Down Arrow Button Icon
By
Roger Parloff
Roger Parloff
Down Arrow Button Icon
September 28, 2016, 5:00 PM ET
1939 New York World's Fair
NEW YORK - AUGUST 1940: Elektro, a robot built by the Westinghouse Electric Corporation on display at the 1939 New York World's Fair in Flushing Meadows, Queens, New York City, New York. (Photo by Sherman Oaks Antique Mall/Getty Images)Sherman Oaks Antique Mall/Getty Images

Five tech giants announced on Wednesday that they are launching a nonprofit to “advance public understanding” of artificial intelligence and to formulate “best practices on the challenges and opportunities within the field.”

The Partnership on Artificial Intelligence to Benefit People and Society is being formed byAmazon, Facebook, Google, IBM, and Microsoft, each of which will have a representative on the group’s 10-member board.

The partnership will conduct research and recommend best practices relating to “ethics, fairness and inclusivity; transparency, privacy, and interoperability; collaboration between people and AI systems; and the trustworthiness, reliability and robustness of the technology,” according to the announcement. “It does not intend to lobby government or other policymaking bodies.”

“We’re in a golden age of machine learning and AI,” said Ralf Herbrich, the director of machine learning at Amazon, in a prepared statement. “This partnership will ensure we’re including the best and the brightest in this space in the conversation to improve customer trust and benefit society.” (Herbrich will be Amazon’s representative on the board.)

The remainder of the board will be filled with representatives from academia and the non-profit world, according to a press release, which also indicates that the group is already in discussions with the Association for the Advancement of Artificial Intelligence and the Allen Institute for Artificial Intelligence. Additional corporate participants are also expected, it noted. (Google’s representative on the board will come from its London-based AI unit DeepMind, which developed software that, this past March, defeated the world champion in the ancient Chinese game of Go.)

In the past five years, technological progress and optimism about AI has been exploding, in part due to breakthroughs in a subfield known as deep learning—or, more properly, deep neural networks. Neural networks are software constructs, originally inspired by the way the brain works, that enable machines to teach themselves how to recognize complex patterns. They have already been responsible for enormous strides in machine translation, natural language processing, image recognition, and computer vision, unleashing among other things progress toward making self-driving cars a reality. They’re also the technology that has made speech recognition—which powers Amazon’s Alexa to Apple’s Siri to Microsoft’s Cortana to Google Now—dramatically better than it used to be.

Related: “Why Deep Learning Is Suddenly Changing Your Life.”

The new partnership comes as its members increasingly use artificial intelligence to compete with one another in categories such as consumer electronics and business productivity software. It appears to be aimed, at least in part, at dispelling and defusing public concerns about artificial intelligence, a phrase that often inspires both rational and irrational fears. The rational ones include the prospect of economic dislocation and loss of jobs, while irrational ones—or at least premature ones—embrace science-fiction scenarios, in which robots rule the earth or society confronts the so-called singularity. (The singularity is the hypothesized point at which machines with superhuman intelligence begin to upgrade themselves without human oversight, starting a runaway cycle that leaves lowly humans ever farther in the dust.)

Earlier this year, Tesla and Space X CEO Elon Musk expressed his concerns that robo-investors could start wars as a way to maximize profits in Lo and Behold, the latest film by German filmmaker Werner Herzog.

“As researchers in industry, we take very seriously the trust people have in us to ensure advances are made with utmost consideration for human values,” Facebook’s Yann LeCun said in another statement accompanying the press release. LeCun, the director of Facebook’s AI research and its representative on the new partnership’s board, is a pioneer in the field of deep learning.

The recent upsurge of interest in AI has been reflected in burgeoning investment in AI-focused startups. Equity funding of such startups reached an all-time high last quarter of more than $1 billion, according to the CB Insights research firm. More than $7.5 billion has been sunk into such startups since 2011—with more than $6 billion of that coming since 2014.

About the Author
By Roger Parloff
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
1 day ago
placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
23 hours ago
placeholder alt text
AI
AI can make anyone rich: Mark Cuban says it could turn 'just one dude in a basement' into a trillionaire
By Sydney LakeFebruary 7, 2026
1 day ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Crypto
Bitcoin whales and ETFs are bailing out of the market; UBS warns: ‘Crypto is not an asset’
By Jim EdwardsFebruary 6, 2026
2 days ago

Latest in Tech

CybersecurityJeffrey Epstein
FBI found little evidence Epstein ran a sex trafficking ring for powerful men and concluded a ‘client list’ doesn’t exist
By Michael R. Sisak, David B. Caruso, Larry Neumeister and The Associated PressFebruary 8, 2026
1 hour ago
RetailEurope
Trump’s Greenland crisis triggered a surge in apps designed to help shoppers boycott U.S. goods, though few American imports are on store shelves
By James Brooks and The Associated PressFebruary 8, 2026
2 hours ago
nfl
CommentaryTV
The Super Bowl was made for TV and instant replay was made for visual AI. Here’s how it could be better and what it would look like
By Jason CorsoFebruary 8, 2026
3 hours ago
monkey
CybersecurityAnimals
One way AI won’t ruin the world: tools to crack down on the $23 billion animal trafficking trade
By Eve Bohnett and The ConversationFebruary 8, 2026
4 hours ago
heacock
CommentaryLeadership
I’m a CEO who grew a ‘boring’ air filter business into a $260 million company, and AI is going to help blue-collar, everyday people just like me
By David HeacockFebruary 8, 2026
4 hours ago
AITech
Meta’s multi-million-dollar Super Bowl ads may not just be about its smart glasses—but about selling Wall Street on Zuckerberg’s AI future
By Marco Quiroz-GutierrezFebruary 8, 2026
6 hours ago