• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
Tech

As Palmer Luckey Backtracks, Developers Turn on Oculus Rift

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
September 24, 2016, 12:54 PM ET
Palmer Luckey, co-founder of Oculus VR. Inc. and creator of the Oculus Rift, holds up the Oculus Touch controller as he speaks during the Oculus VR Inc. "Step Into The Rift" event in San Francisco,   California, U.S., on Thursday, June 11, 2015. Facebook Inc.'s Oculus virtual-reality headsets will work with Microsoft Corp.'s Windows 10 and use the software maker's wireless Xbox game controller. Photographer: David Paul Morris/Bloomberg  *** Local Caption *** Palmer Luckey
Palmer Luckey, co-founder of Oculus VR. Inc. and creator of the Oculus Rift, holds up the Oculus Touch controller as he speaks during the Oculus VR Inc. "Step Into The Rift" event in San Francisco, California, U.S., on Thursday, June 11, 2015. Facebook Inc.'s Oculus virtual-reality headsets will work with Microsoft Corp.'s Windows 10 and use the software maker's wireless Xbox game controller. Photographer: David Paul Morris/Bloomberg *** Local Caption *** Palmer LuckeyPhotograph by David Paul Morris—Bloomberg via Getty Images
Add Fortune on Google for similar content.

On Thursday, it was revealed that Palmer Luckey, the creator of the Oculus Rift virtual reality headset, had funded the efforts of Nimble America, a pro-Donald Trump nonprofit. Yesterday, Luckey confirmed that he had made a $10,000 donation to the group, while seeming to walk back any support for Trump himself, saying he would be voting for Libertarian Gary Johnson. Luckey also denied that he was responsible for some Reddit posts attributed to him by the Daily Beast.

Meanwhile, several Oculus Rift game developers have said they will distance themselves from the platform because of Luckey’s political involvement. As rounded up by Ars Technica, developers cancelling or suspending work for Oculus include Tomorrow Today Labs, Scruta Games, and Polytron.

Get Data Sheet, Fortune’s technology newsletter.

“In a political climate as fragile and horrifying as this one, we cannot tacitly endorse these actions by supporting Luckey or his platform,” wrote Polytron, developers of SuperHyperCube, a Playstation VR title that will apparently now remain an exclusive there.

Another developer, Augustin Cordes, told Kotaku that he will not support Oculus until “the situation with Luckey is resolved.” Cordes’ horror game Asylum had been considered a good candidate for Oculus, but now says he “won’t do anything that increases the wealth of a company which in turn would increase the wealth of a tech leader promoting racism.”

To understand the extremity of the response to Luckey’s political donation, it’s important to know that Nimble America is not simply a pro-Trump campaign group. Though their activities so far have been limited, their stated goal is to be a “non-profit dedicated to shitposting in real life.” “Shitposting” generally refers to content that is defamatory, misleading, offensive, or, preferably, all three. In other words, beyond supporting any particular candidate, Palmer Luckey has contributed, directly and knowingly, to the intentional degradation of American political discourse.

It’s also notable that one of the endorsements of Luckey offered to would-be Nimble America supporters came from Milo Yiannopoulos, the inflammatory mouthpiece of the so-called alt-right. Yiannopoulos has been accused of fomenting bigotry, particularly in coordinating a Twitter assault on Ghostbusters actress Leslie Jones that got him permanently banned from the platform. Profiles of him strongly suggest, meanwhile, that Yiannopoulos doesn’t actually believe much of what he says, and is mainly taking childish pleasure (and making lots of money) by pandering to Americans’ darker angels.

For more on politics, watch our video.

Luckey’s material support for online trolling is troublesome for one other reason. Luckey’s wealth comes from Facebook’s 2014 purchase of Oculus Rift for $2 billion. Like other social media companies, Facebook devotes massive resources to combating harassment and trolling, not simply out of a sense of duty, but because they want to retain users. Facebook has also struggled recently with keeping its news feed free of misleading or false stories, including the kinds of discourse that NimbleAmerica seems intended to promote.

So Luckey isn’t just spending money to support a political candidate who is hostile towards, and profoundly unpopular in, the tech world. He’s also working at cross-purposes to the biggest investors in both himself and his technology.

Luckey now seems to understand this. In yesterday’s statement, he said he was “deeply sorry that my actions are negatively impacting the perception of Oculus and its partners.”

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

LaLiga president says tech is already making the fan experience better, and it could solve football’s money problem too
AISports
LaLiga president says tech is already making the fan experience better, and it could solve football’s money problem too
By Catherina GioinoJuly 20, 2026
7 hours ago
A 13-year-old teenage boy looks at an iPhone screen displaying various social media apps.
PoliticsSocial Media
French President Macron backs effort to ban kids under 15 from social media before departing office next year
By The Associated Press and Samuel PetrequinJuly 20, 2026
8 hours ago
Photo of Hugging Face cofounder and CEO Clement Delangue.
CybersecurityAI agents
Hugging Face says it resorted to a Chinese AI model to battle a fully autonomous cyberattack because U.S. model guardrails stymied its defense
By Emily ForliniJuly 20, 2026
8 hours ago
Sumeet Agrawal is VP of Product Management (Data, AI Governance & Context Engineering for Agentic Systems) at Salesforce.
CommentaryAI agents
Salesforce VP on the leaky AI pipeline: why cheaper tokens won’t fix enterprise AI
By Sumeet AgrawalJuly 20, 2026
13 hours ago
Artificial Intelligence technology and futuristic technology transformation
C-SuiteCFO Daily
How CFOs can tell if AI is actually creating value
By Sheryl EstradaJuly 20, 2026
14 hours ago
uk
PoliticsSocial Media
France wants to ban social media for kids — but Brussels says the bill breaks EU law
By Samuel Petrequin and The Associated PressJuly 20, 2026
15 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
10 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
14 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
2 days ago
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
Future of Work
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
By Sarah GlodekJuly 20, 2026
20 hours ago
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
AI
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
By Aaron Walayat and The ConversationJuly 19, 2026
2 days ago
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
Retail
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
By Sasha RogelbergJuly 20, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.