All good things must apparently come to an end.
After 74 straight days as the top grossing iPhone app in America's App Store, Pokémon Go has been dethroned, according to data-tracking analyst group Sensor Tower. The new king of the hill is Clash Royale, from Supercell, which overtook Niantic's augmented reality mobile game after unleashing an update that led to an upswell of user spending.
Still, while Pokemón Go was the fastest mobile game to reach 10 million downloads worldwide—in seven days, compared to nine for Clash Royale— and brought in more than $440 million in worldwide revenues in less than two months, it doesn't hold the record for most consecutive days as the top grossing iPhone app in the U.S. App Store, according to Sensor Tower.
That honor belongs to Supercell's Clash of Clans, which spent 347 straight days atop the list, Sensor Tower reports. Here, Pokémon Go doesn't even manage a silver medal, a distinction that belongs to Candy Crush Saga, from King, with 109 days.
While it's far too early to predict the death of Pokémon Go, there is some evidence the app has begun to stall. As David Z. Morris reported in Fortune, the shocking popularity of Pokémon Go plateaued in mid-July—only two weeks after its record-setting debut—and then began to decline steadily, with daily active users and user engagement falling by some 30% from their peaks. Morris wrote:
The big, glaring problem highlighted by Pokémon Go’s declining engagement is that, while the actual hunting of pocket monsters is fun, there’s very, very little to do with them.
Of course, Pokémon Go was dethroned by Clash Royale after Supercell launched an update that added several cards and a new tournament mode. Future updates from Niantic, like new Pokémon, for example, could have a similar juicing effect, relaunching the app back to its heady gold medal days.
And at least Niantic has this consolation for slipping to number two in the U.S.: Sensor Tower reports that Pokémon Go is still is tops for iPhone revenue in 8 other countries: Australia, Great Britain, Belgium, Denmark, Luxembourg, Poland, Portugal, and Thailand.