Whether he meant to or not, Donald Trump Jr. set off a firestorm on Twitter Monday night after comparing Syrian refugees to Skittles, blasting out a picture he declared “says it all.”

“If I had a bowl of skittles and I told you just three would kill you. Would you take a handful?” the statement read. “That’s our Syrian refugee problem.”

Trump sent out the graphic with his father’s presidential campaign’s official logo and the hashtag “#trump2016,” urging an “end” to “the politically correct agenda that doesn’t put America first.”

The term “Skittles” quickly made its way to Twitter’s trending topics and even prompted a speedy response from Mars, which owns Skittles maker Wrigley.

Mars issued a statement online, saying, “Skittles are candy; refugees are people. It’s an inappropriate analogy.”

“We will respectfully refrain from further commentary as anything we say could be misinterpreted as marketing,” said the company.

See also: Twitter Is Finally Loosening Its 140-Character Limit

The Twitterverse, of course, was quick to add commentary of its own, with many blasting Trump and others expressing agreement with his views.

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For anyone scratching their heads at how Trump came up with the comparison, Joe Walsh, a former Republican state representative for Illinois (who also made headlines this summer for appearing to call for “war” against President Obama), later took ownership of the idea, The Guardian noted.