Emma Watson attends 'Manus x Machina: Fashion in an Age of Technology' Costume Institute Gala at Metropolitan Museum of Art on May 2, 2016 in New York City.
Photograph by James Devaney—GC Images
By Sarah Begley
July 6, 2016

This article originally appeared on Time.com.

Emma Watson’s latest film hasn’t replicated the box office success she saw in the Harry Potter franchise; The Colony took in only £47 ($61) in its opening weekend in the U.K.

But it’s not as bad as it sounds. The Colony (originally titled Colonia) has a distribution plan geared toward Video on Demand, and its weekend release was mainly symbolic: it played in just three movie theaters, the Guardian reports. A similar plan has been used for films like Al Pacino’s new thriller Misconduct.

The Colony tells the story of a woman (Watson) who tries to rescue her boyfriend from the Colonia Dignidad cult in Pinochet-era Chile. Watson has a few other upcoming film projects that are sure to make bigger waves at the box office: Later this year she’ll star in The Circle alongside Tom Hanks, and next year she’ll play Belle in the live-action adaptation of Beauty and the Beast.

SPONSORED FINANCIAL CONTENT

You May Like

EDIT POST