If you based your impressions of women solely on advertising, you’d think that all we do is eat chocolate, cook dinner for our husbands, and frolick in fields eating yogurt.
While that might seem like an exaggeration, it’s not: Just 3% of global advertisements feature women in professional roles—as in, working outside of the home and contributing to the global economy. What are women doing in the other 97% of ads? “Secondary or service roles,” according to a BBC interview with Unilever (ul) CMO Keith Weed, in which he discussed the company’s two-year research project on sexism in advertising.
The 3% number comes from that research, which the firm referenced in a statement Thursday but declined to share with Fortune. A spokesperson for the company described the project as follows:
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While the findings haven’t been made public, Weed did share some other interesting tidbits with the BBC, including the fact that almost all women (90%) surveyed felt they were presented as sex symbols and almost a third (30%) said ads showed women as perceived by a man.
“If we looked at role, personality and appearance, then they weren’t representing women as they are today,” Weed told the BBC.
The research is part of Unilever’s #Unstereotype campaign to advance advertising away from stereotypical portrayals of gender.