• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon

Amazon CEO Jeff Bezos: We Should Settle Mars ‘Because It’s Cool’

Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm and author of Fortune Tech
Down Arrow Button Icon
Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm and author of Fortune Tech
Down Arrow Button Icon
June 1, 2016, 3:11 AM ET

When Jeff Bezos laughs, it comes from deep within. It’s a hearty laugh that starts at the belly and rises up.

The reaction doesn’t come often—the Amazon (AMZN) founder and chief executive is far too analytical for that. But when it does, watch out.

On Tuesday night, Bezos told an audience of technologists at the Code Conference in Rancho Palos Verdes, Calif. why Blue Origin, his mysterious spaceflight company, carries so much potential.

He spent several minutes outlining his desire to develop outer space. Humans should move heavy industrial facilities off the planet and into space, Bezos argued, where energy from the sun is limitless and available around the clock. Earth instead ought to be “rezoned” for residential and light commercial use.

“We could build gigantic chip factories in space and just send little bits down,” he said. “We don’t have to build them here.”

But then, sensing the obvious next question from the audience, Bezos interrupted himself to declare:

“We will settle Mars. And we should, because it’s cool.”

His reassured audience chortled as Bezos let out a great, big laugh of his own.

The Amazon CEO (and Washington Post owner) was in top form on Tuesday night in a rare public appearance. Bezos was equally comic, candid, and clever as he offered his views on artificial intelligence, data privacy, free speech, leadership, streaming video, and aerospace in an interview with Recode editor-at-large Walt Mossberg. Here are the highlights.

(And if you’re interested in learning more about Bezos, read “How Jeff Bezos Became a Power Behind Amazon” from the magazine.)

On Spaceflight

“You don’t choose your passions, your passions choose you,” Bezos began. “I’ve been passionate about rockets and space since I was a five-year-old boy.”

For decades, the space industry has lacked the “dynamism” found in the software industry, he said. The busiest period of space launches in history happened in the 1970s. What’s happened since? Stasis, Bezos said.

Amazon’s namesake retail business took off because all of the “heavy lifting” that allowed it to exist—cashless payment systems, home delivery networks, computers and telecommunications equipment in homes—had already been created for other reasons. No startup company would have the enormous sums of capital to create all that infrastructure. That’s what he’s trying to provide for the renewed private space industry, he said.

“When it comes to space, I see it as my job to build infrastructure the hard way. I’m using my resources to put in that infrastructure so that the next generation of people can have a dynamic, entrepreneurial solar system as interesting as we see on the Internet today. I want thousands of entrepreneurs to do amazing things in space. To do that we have to dramatically lower the cost of entering space.”

Or, put another way: “I don’t want Plan B to be Earth. I want Plan B to make sure that Plan A works. And let me assure you, this is the best planet. And we will protect it. The way we will protect it is by going out into space.”

Humans need not live in a “retrograde world” where they need to reduce energy consumption and stem population growth to live sustainably on Earth, Bezos said.

“We want the population to keep growing on this planet. We want to keep using more energy per capita.” In other words: dynamism.

Get Data Sheet, Fortune’s tech newsletter.

On Free Speech

Mossberg asked Bezos to address the uproar over Silicon Valley investor Peter Thiel’s covert funding of Hulk Hogan’s invasion-of-privacy lawsuit against Gawker Media, which threatens to put Gawker out of business. He didn’t mince words, repeating a quote often attributed to the Chinese philosopher Confucius:

“‘Seek revenge and you shall dig two graves, one for yourself.’ You always have to ask yourself: How do you want to spend your time and energy? Even if it’s a legitimate wrong. Is that really how you want to spend your time? I don’t think so.”

He went on. “As a public figure, the best defense to speech that you don’t like about yourself as a public figure is to develop a thick skin. It’s really the only effective defense. You can’t stop it. If you’re going anything interesting in the world, you absolutely will attract critics. If you can’t tolerate critics, don’t develop anything new or interesting.”

He added: “You always have to remember: This country has the best free speech protections in the world because of the Constitution but also because of our cultural norms. You don’t want to erode those.”

The audience responded with spirited applause.

On Everything Else

Bezos was infinitely quotable in his wide-ranging discussion.

Brief additional highlights:

On Alexa, the digital assistant in its popular Echo product: “Natural language understanding, machine learning in general, artificial intelligence—it’s probably hard to overstate how big of an impact it’s going to have on society over the next 20 years.”

On Amazon’s brick-and-mortar stores: “This is about satisfying a completely different need. It’s about browsing and discovery.”

On the tension between data privacy and national security: “I believe it is an issue of our age. We as a citizen-run democracy are going to have to deal with that.”

On Amazon’s classic retail business: “We really like that business. I encourage you to shop early and often.”

On Donald Trump’s efforts to fight journalistic outlets that scrutinize his presidential candidacy: “It’s just a fact where we live in a world where, in half the places on this planet, if you criticize your leader, you go to jail or worse….the most important office in world should expect to be scrutinized…without the cultural norms, the Constitution is just a piece of paper.”

On the First Amendment: “Beautiful speech doesn’t need protection. It’s ugly speech that needs protection.”

About the Author
Andrew Nusca
By Andrew NuscaEditorial Director, Brainstorm and author of Fortune Tech
Instagram iconLinkedIn iconTwitter icon

Andrew Nusca is the editorial director of Brainstorm, Fortune's innovation-obsessed community and event series. He also authors Fortune Tech, Fortune’s flagship tech newsletter.

See full bioRight Arrow Button Icon

Latest in Tech

Future of WorkBrainstorm Design
The workplace needs to be designed like an ‘experience,’ says Gensler’s Ray Yuen, as employees resist the return to office
By Angelica AngDecember 5, 2025
2 hours ago
Four years ago, BKV started buying up the two Temple power plants in Texas—located between Austin and Dallas—which now total 1.5 gigawatts of electricity generation capacity—enough to power more than 1.1 million homes, or a major data center campus. There is room to expand.
Energypower
How a Texas gas producer plans to exploit the ‘mega trend’ of power plants for AI hyperscalers
By Jordan BlumDecember 5, 2025
2 hours ago
Big TechSpotify
Spotify users lamented Wrapped in 2024. This year, the company brought back an old favorite and made it less about AI
By Dave Lozo and Morning BrewDecember 4, 2025
13 hours ago
InnovationVenture Capital
This Khosla Ventures–backed startup is using AI to personalize cancer care
By Allie GarfinkleDecember 4, 2025
17 hours ago
AIEye on AI
Companies are increasingly falling victim to AI impersonation scams. This startup just raised $28M to stop deepfakes in real time
By Sharon GoldmanDecember 4, 2025
17 hours ago
Jensen Huang
SuccessBillionaires
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant ‘state of anxiety’ out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
18 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
23 hours ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
18 hours ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
18 hours ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
19 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
3 days ago
placeholder alt text
Health
Bill Gates decries ‘significant reversal in child deaths’ as nearly 5 million kids will die before they turn 5 this year
By Nick LichtenbergDecember 4, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.