AUSTIN, TX - MARCH 16: Missy Elliot (R) and First Lady of the United States Michelle Obama attend the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
Photography by Gary Miller Getty Images
By Chris Morris
March 18, 2016

Austin’s a city that prides itself on its weirdness. Add in South by Southwest and thing get even more bizarre.

There are no official attendance numbers yet, but by the time the interactive, film and music festival (which is currently celebrating its 30th year) wraps up on Sunday, more than 135,000 people are expected to filter through town. And while there’s the usual grumbling about the show getting too big and straying from its roots (something that’s been a common refrain for years), attendance keeps growing. Last year, the show brought in more than $317 million to the local Austin economy.

With the still going at full speed, there’s plenty to see, learn and do. If you couldn’t make it to Texas this year, here’s a snapshot of what’s been going on.


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