• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

I wrote that Boomers were choking America’s economy. Their responses to me were revealing

2

If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits

3

When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch

1

I wrote that Boomers were choking America’s economy. Their responses to me were revealing

2

If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits

3

When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch
TechGoogle

Google Believes Its Self-Driving Cars Will Be Great for Seniors

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
March 2, 2016, 12:07 PM ET
US-TECHNOLOGY-CAR
A self-driving car traverses a parking lot at Google's headquarters in Mountain View, California on January 8, 2015. AFP PHOTO/NOAH BERGER / AFP / Noah Berger (Photo credit should read NOAH BERGER/AFP/Getty Images)Photograph by Noah Berger—AFP/Getty Images

Google believes its self-driving cars could be a boon to senior citizens.

The tech giant says autonomous vehicles could offer increased mobility for those over 65 who may no longer be able to drive on their own, as Bloomberg reported. The comments come as Florence Swanson, 94, recently won a Google (GOOG) contest to paint the side of a self-driving car. As part of her prize, she became the oldest person so far to ride in one of the automobiles.

“You haven’t lived until you get in one of those cars,” Swanson told the publication. “I couldn’t believe that the car could talk. I felt completely safe.”

John Krafcik, who is in charge of Google’s Self-Driving Car Project, had Swanson appear with him at a presentation in Detroit in January, according to Bloomberg. He explained how his mother, 96, and Swanson have had to give up their driver’s licenses due to age. But Google’s self-driving cars change that and offer more independence.

“A fully self-driving car has the potential to have a huge impact on people like Florence and my mom,” Krafcik told Bloomberg. “Mobility should be open to the millions around the world who don’t have the privilege of holding a driver’s license.”

But the news that seniors may find self-driving cars appealing comes at odds with a recently released AAA study that found about 75% of respondents would feel unsafe in such a vehicle.

About the Author
By Benjamin SnyderManaging Editor
LinkedIn iconTwitter icon

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A customer wearing the Apple Vision Pro on July 12, 2024 in Paris, France. (Photo: Kristy Sparow/Getty Images/Apple)
NewslettersFortune Tech
Apple’s smart glasses may not arrive until 2027, for a good reason
By Andrew NuscaJune 1, 2026
1 hour ago
brian
BankingWealth
Billionaires already couldn’t talk to their grandchildren. Now they’re on opposite sides of the AI divide
By Nick LichtenbergJune 1, 2026
4 hours ago
Data centers could help determine who wins the next war, and a shortage of compute would be ‘catastrophic,’ retired general says
AIMilitary
Data centers could help determine who wins the next war, and a shortage of compute would be ‘catastrophic,’ retired general says
By Jason MaMay 31, 2026
14 hours ago
A Gen Z YouTube mogul’s $10 million horror movie almost beat Star Wars at the box office this weekend
Arts & EntertainmentMovies
A Gen Z YouTube mogul’s $10 million horror movie almost beat Star Wars at the box office this weekend
By Lindsey Bahr and The Associated PressMay 31, 2026
16 hours ago
AI will make the ‘tech bro’ class even richer, Nobel laureate Joe Stiglitz says, just as it can take your job
AIJobs
AI will make the ‘tech bro’ class even richer, Nobel laureate Joe Stiglitz says, just as it can take your job
By Catherina GioinoMay 31, 2026
18 hours ago
peter thiel
AIskills
Forget the STEM safety net. Peter Thiel warns AI is a bigger threat to technical roles than to creative thinkers
By Jake AngeloMay 31, 2026
18 hours ago

Most Popular

I wrote that Boomers were choking America’s economy. Their responses to me were revealing
Personal Finance
I wrote that Boomers were choking America’s economy. Their responses to me were revealing
By Nick LichtenbergMay 31, 2026
23 hours ago
If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits
Investing
If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits
By Shawn TullyMay 31, 2026
1 day ago
When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch
Future of Work
When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch
By Jacqueline MunisMay 30, 2026
2 days ago
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
Future of Work
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
By Marco Quiroz-GutierrezMay 30, 2026
2 days ago
Jamie Dimon tells Gen Z to 'learn how to think, learn how to earn respect' as he describes 'great meeting' with Zohran Mamdani
Success
Jamie Dimon tells Gen Z to 'learn how to think, learn how to earn respect' as he describes 'great meeting' with Zohran Mamdani
By Nick LichtenbergMay 29, 2026
3 days ago
U.S. says deals with Iran for safe Hormuz transit are prohibited
Politics
U.S. says deals with Iran for safe Hormuz transit are prohibited
By Jack Wittels and BloombergMay 30, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.