The social media platform for the career-oriented is launching its first-ever television commercial to air during Sunday’s Academy Awards, according to Re/code. The ad comes with the title, “You’re closer than you think.”
The 30-second spot features an astronaut in space and suggests viewers can one day join the profession. It harkens back to a tweet the company sent out last year that suggested there are about 3 million LinkedIn lnkd profiles that showed a proficiency to become an astronaut, as Re/code reported.
“The astronaut is a universal symbol for the dream job,” LinkedIn’s marketing vice president Nick Bartle said in an interview with Re/code. “We want to show people the tools we’ve got that will enable them to take a step closer to their own personal moonshot.”
The publication reported that LinkedIn received the images and footage from NASA, and the voiceover is LinkedIn CEO Jeff Weiner. “It was quite possibly the lowest production [cost] I’ve ever done,” Bartle explained.