• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Current price of gold as of July 8, 2026

3

Investment firm's cofounder sues after being fired for neglecting the in-person work mandate he signed, saying it applies to employees not owners

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Current price of gold as of July 8, 2026

3

Investment firm's cofounder sues after being fired for neglecting the in-person work mandate he signed, saying it applies to employees not owners
MPWCommentary

5 Things Politicians Need to Know About Millennial Women to Get Their Votes

By
Elisa Camahort Page
Elisa Camahort Page
and
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
By
Elisa Camahort Page
Elisa Camahort Page
and
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
February 25, 2016, 7:30 AM ET
Americans Go To The Polls To Elect The Next U.S. President
Photograph by J.D. Pooley—Getty Images
Add Fortune on Google for similar content.

Young women have been central to discussions of the Democratic Party nomination contest between Hillary Clinton and Sen. Bernie Sanders (D-VT). Despite sweeping assumptions about young voters and this election, millennials have a relationship with feminism and these two candidates that plays out differently across ethnicities and lifestage in particular.

Specifically, a new national, proprietary, third-party validated survey of more than 1,600 women fielded by SheKnows Media found that there are nuances between those aged 25 to 29 versus those who are aged 30 to 34, and that women of color of all ages often feel excluded from the feminist movement.

1. Women in their late 20s most strongly identify as feminists: Millennial women between the ages of 25 and 29 most strongly identify as being feminist compared to their younger (18-15) and older (30-34) generational counterparts. Fifty-four percent of women in this age group responded to the question with an unequivocal “yes,” matching the passion of Boomer feminists who saw the gains of the second-wave feminist movement first-hand.

2. Feminism’s gap: Black and Latina women in particular feel excluded from the primary focus of the feminist movement, with many thinking of it as a “white fight.” It’s incumbent on feminism’s staunchest evangelists to remember that, in many cases, the fight for women matters most for women of color. As one of my colleagues explained, “As a black woman, the state of racial justice in this country seems more urgent and in need of my attention and activism right now. Feminism seems like something I can let slide for now, and let other people worry about.”

3. The vaunted Sanders millennial vote has gaps: Despite any enthusiasm gap for the feminist movement, it’s still critical to know the much-publicized Sanders youth vote is heavily weighted towards white voters. A newly released NBC poll found that black millennials are nearly as lopsided in their support of Clinton as white millennials are for Sanders. This racial gap is especially important to consider because young black women are the most highly engaged millennials when it comes to voting, according to research by the Center for Information & Research on Civic Learning and Engagement.

4. The female tax takes a toll: The study found that the majority of women still experience “the female tax,” or that extra cost (both financial and emotional) of being a woman. It’s no coincidence that millennial women ages 25 to 29 (those who most strongly identify as feminist) also reported a 10- to 20-point increase in experiencing sexist attitudes and behaviors like feeling marginalized, being interrupted frequently or even overt sexual harassment. These personal experiences may inform why, among all millennial respondents, 77% said that they are personally ready for a female president, but only 54% believed the nation was ready.

5. The hot-button issues: Feminist or not, in many ways millennial women aged 25 to 34 who took the survey stand united on key controversial issues:

  • 70% generally support retaining a woman’s right to choose an abortion, while 20% generally do not, and only 18% generally oppose funding Planned Parenthood.
  • A resounding 88% support equal pay by law.
  • More than 80% support marriage equality.
  • Millennials are conflicted on the death penalty – an interesting finding considering that Sanders opposes it while Clinton supports it under certain circumstances: 40% generally support it, while 40% generally don’t and another 20% are unsure.
  • 59% support the Affordable Care Act.

Millennial women, like all women, are not some monolithic bloc. While they share many social values, they won’t all vote the same. And both the candidates have some work to do (as do passionate feminists) to present a more inclusive vision of feminism.

Elisa Camahort Page is SheKnows Media’s Chief Community Officer. The full set of findings from #TheFWord survey created by SheKnows Media and verified by Research Narrative will be available in March 2016.

About the Authors
By Elisa Camahort Page
See full bioRight Arrow Button Icon
By Valentina Zarya
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

Around 2.6 million fewer Americans have affordable healthcare access plan as affordability becomes top issue ahead of midterms
North AmericaAmerican Politics
Around 2.6 million fewer Americans have affordable healthcare access plan as affordability becomes top issue ahead of midterms
By The Associated Press and Ali SwensonJuly 7, 2026
2 days ago
bernie
PoliticsBook Excerpt
Bernie Sanders told me exactly why he had to run. The Democratic Party still isn’t listening
By Tad DevineJuly 7, 2026
2 days ago
Indra Nooyi sitting in a chair behind a red background.
SuccessCareers
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
3 days ago
p
PoliticsPope
Pope Leo marks July 4 at migrant graves, not U.S. celebrations
By Nicole Winfield, Andrea Rosa and The Associated PressJuly 4, 2026
5 days ago
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
EnergyNuclear
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
By Jordan BlumJuly 4, 2026
6 days ago
JPMorgan built a pipeline of female CEO candidates that was the envy of Wall Street. How did it fall apart?
MPWMost Powerful Women
JPMorgan built a pipeline of female CEO candidates that was the envy of Wall Street. How did it fall apart?
By Emma HinchliffeJuly 4, 2026
6 days ago

Most Popular

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
3 days ago
Current price of gold as of July 8, 2026
Personal Finance
Current price of gold as of July 8, 2026
By Danny BakstJuly 8, 2026
1 day ago
Investment firm's cofounder sues after being fired for neglecting the in-person work mandate he signed, saying it applies to employees not owners
Law
Investment firm's cofounder sues after being fired for neglecting the in-person work mandate he signed, saying it applies to employees not owners
By Jason MaJuly 5, 2026
4 days ago
Self-made multimillionaire says Canadians 'give no money away' compared with Americans—research shows U.S. giving is more than twice as high
Success
Self-made multimillionaire says Canadians 'give no money away' compared with Americans—research shows U.S. giving is more than twice as high
By Preston ForeJuly 9, 2026
7 hours ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
4 days ago
Current price of oil as of July 9, 2026
Personal Finance
Current price of oil as of July 9, 2026
By Joseph HostetlerJuly 9, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.