The coffee giant is looking to keep its loyalty program edge
The coffee giant on Tuesday announced the launch of a new digital music offering with streaming music service Spotify. The companies are joining forces to allow users of the Starbucks Mobile App to instantly identify music playing in a Starbucks store, and save such songs to a playlist on Spotify and have access to that music anywhere.
The service will be available at 7,500 Starbucks company-operated stores in the U.S., 10 million Starbucks loyalty members, and U.S. Spotify users.
For Starbucks, the move allows it to bolster its reputation for innovation. And for Spotify, the partnership could introduce the service to millions more potential subscribers.
“Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment,” said Starbucks CEO Howard Schultz in a statement. “We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally”
Users will also be able to view recently played songs and, save songs to a personal playlist on Spotify, among other features.