• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Current price of oil as of May 19, 2026

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Current price of oil as of May 19, 2026
Pokémon

The Surprising Way Pokémon Is Celebrating its 20th Anniversary

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
January 14, 2016, 11:59 AM ET
JAPAN-LIFESTYLE-ENTERTAINMENT-POKEMON
Dozens of people dressed up as Pikachu, the famous character of Nintendo's videogame software Pokemon, dance with fans as the final of a nine-day "Pikachu Outbreak" event takes place to attract summer vacationers in Yokohama, in suburban Tokyo, on August 16, 2015. AFP PHOTO / Toru YAMANAKA (Photo credit should read TORU YAMANAKA/AFP/Getty Images)Photograph by Toru Yamanaka — AFP/Getty Images

Pokémon is making its way to the Super Bowl.

In honor of its 20th anniversary, the Japanese video game franchise announced plans to run an ad during the biggest game of the year. Although details of the campaign were thin, the Pokémon Company, which is owned by Nintendo, said that the ad “will encourage fans to ‘train on.'”

That, of course, refers to Pokémon trainers who fight with their creatures in the video game franchises to make them more powerful.

Based on the news release, it is unknown who’s responsible for creating the upcoming Super Bowl ad as well as how long the spot will run on the Feb. 7 sports event.

Fortune has reached out to the Pokemon Company for more information about its upcoming Super Bowl ad, and we will update this story once we hear back.

The ad comes as a series of other promotions surrounding the franchise’s 20th anniversary are coming up in 2016. “Fans are encouraged to share their favorite Pokémon memories on Twitter, Instagram, and YouTube using the hashtag #Pokemon20,” according to a release.

There will also be a rerelease of the franchise’s Pokémon Red Version and Blue Version video games on Nintendo’s online store as well as the release of a new trading card game series, dubbed Generations.

The news comes as the Pokémon Company announced Pokémon Go last year. The upcoming game will have trainers search for and fight their Pokémon in the real world using their smartphones, as Fortune reported.

About the Author
By Benjamin SnyderManaging Editor
LinkedIn iconTwitter icon

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

CEOs are handing out AI tokens like paychecks—and figuring out how to justify the spend
NewslettersCEO Daily
CEOs are handing out AI tokens like paychecks—and figuring out how to justify the spend
By Diane BradyMay 20, 2026
5 minutes ago
Alex Israel crosses his arms
AITerm Sheet
How Metropolis built a $5 billion AI infrastructure company out of America’s parking problem
By Lily Mae LazarusMay 20, 2026
7 minutes ago
trump
CommentaryCongress
Milken-Harris Poll: 80% of Americans want AI workforce programs now — and Washington hasn’t delivered
By Karen Kornbluh and Libby RodneyMay 20, 2026
10 minutes ago
The bond market is firing a warning shot in the direction of Washington DC
EconomyMarkets
The bond market is firing a warning shot in the direction of Washington DC
By Eleanor PringleMay 20, 2026
10 minutes ago
Alphabet CEO Sundar Pichai in Mountain View, California on May 19, 2026. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
At Google I/O 2026, it’s AI, AI, and more AI
By Andrew NuscaMay 20, 2026
23 minutes ago
Top CD rates today, May 20, 2026: Lock in up to up to 4.20%
Personal FinanceCertificates of Deposit (CDs)
Top CD rates today, May 20, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganMay 20, 2026
24 minutes ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
13 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
8 days ago
Current price of oil as of May 19, 2026
Personal Finance
Current price of oil as of May 19, 2026
By Joseph HostetlerMay 19, 2026
21 hours ago
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
Personal Finance
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
By Courtney Vinopal and HR BrewMay 18, 2026
2 days ago
Current price of silver as of Monday, May 18, 2026
Personal Finance
Current price of silver as of Monday, May 18, 2026
By Joseph HostetlerMay 18, 2026
2 days ago
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense, and gold
Economy
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense, and gold
By Eva RoytburgMay 18, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.