Top three on the list – Apple (AAPL), Google (GOOGL), Tesla (TSLA) – come as no surprise. But it gets interesting after that. Samsung clocked in at a very respectable number 5. Automakers other than Tesla earned three more spots in the top ten: Toyota (6), BMW (7) and Daimler (10.) Study co-author Andrew Taylor says the strong showing reflects how much autos have changed in the last decade, both in their power trains and as “delivery systems for other innovative technologies.”

Overall, three quarters of the companies in the top 50 were non-tech, including firms as diverse as Japan’s Fast Retailing (15), Disney (18) (DIS) and Marriott (19) (MAR).

Another surprise is how few inroads Chinese companies have made. There’s not one in the top ten. Tencent is first at 12, and then there’s a big jump to Huawei (45) and Lenovo (50). Taylor says that’s an increase from a decade ago, when there were no Chinese companies on the list, and he thinks their presence will grow. “The rate of innovation of Chinese companies is increasing, and the perception of their innovation is increasing,” he said, “but with a lag.”

India had one company on the list: Tata Motors (26) (TTM). The majority – 29 of the 50 – come from the U.S., although that includes Pfizer (44) (PFE), which is soon off to Ireland.

The BCG survey found the importance of speed in business innovation is on the rise, with executives citing overly long development times as the biggest obstacle to innovation. It also noted the changing role of technology across industries. “Technology used to live in its own silo—the IT department,” the report says. “Today, digital, mobile, big data and other technologies are used to support and enable innovation across the organization, from new product development to manufacturing to go-to-market strategies, in multiple industries.”