Christopher Null has been a technology journalist for more than 20 years. He was the founding editor of "Mobile PC" magazine and has written about technology for outlets such as Yahoo!, Wired and PC World.
Photograph by Richard Seagraves
By Christopher Null
November 23, 2015

Hotel operators may have come late to the smartphone app party, but it’s starting to look like they’ll be the last to leave. If hotel companies have their way, you’ll soon be able to interact with booking, with onsite staff, and even with your room directly through your phone—and with far more capabilities than ever before.

“While the hotel industry is one that has historically been slow to adapt to new technologies—we can all remember metal room keys—the speed of technological adoption has recently gained momentum,” says Frederick Becker, associate professor of hospitality management at York College of Pennsylvania. “Hotels seem to be getting the message that to appeal to a younger market, they need to have more than just a sophisticated web page; they need to use mobile technology to interact with the guest before, during, and after their hotel stay.”

This Executive Travel story appeared in the December 2014 issue of Fortune.


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