• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Tech

Eyefluence Founder Sees Nothing But Increased Productivity With Virtual Reality

By
John Gaudiosi
John Gaudiosi
Down Arrow Button Icon
By
John Gaudiosi
John Gaudiosi
Down Arrow Button Icon
November 12, 2015, 11:33 AM ET
Eyefluence
Add Fortune on Google for similar content.

Eyefluence wants to change the way you navigate within virtual reality (VR), augmented reality (AR), and mixed reality.

The technology company recently raised $14 million in Series B funding led by Motorola Solutions Inc.(MSI) According to Eyefluence CEO and co-founder Jim Marggraff, the company’s “eye interaction” software technology will be integrated into leading VR, AR, and mixed reality headsets, smart glasses, and wearable devices over the coming years.

“Imagine being able to do anything you can do with your finger on a smartphone or tablet, but only using your eyes,” Marggraff says. “Navigating data, zooming on content, and getting information is much faster when you can instantly access it by looking at it.”

Marggraff says this technology will be integrated into the second generation of virtual reality headsets and the first generation of augmented reality smart glasses, but he couldn’t reveal specific companies because of nondisclosure agreements.

“We’re working with the big players in both the AR and VR markets,” Marggraff says. “We’re in varying degrees of tests with our partners.”

This is Marggraff’s sixth startup, having recently had success designing LeapFrog’s LeapPad for children and Livescribe’s interactive pen.

Marggraff says his engineering team studied the biomechanics of eyes and the eye-brain connection to figure out a new language that allows users to interact with anyone they choose simply by looking.

“We met with Fortune 100 companies and showed them our technology and they immediately saw the potential,” Marggraff says. “We’ve designed a two-minute tutorial, and by the end of that users are navigating with their eyes.”

Marggraff sees eye interaction changing the way enterprise employees could work in the near future. He points to multiple industries that could immediately benefit from virtual reality or augmented reality with eye interaction, including the energy market, where workers on an oil rig could go through security compliance checklists more accurately—a process that’s currently done by marker and clipboard.

“We’re looking at your iris, which is a better identifier than your fingerprint when it comes to security,” Marggraff said. “You can track time and context to validate what the individual is looking at. And it’s completely hands-free.”

That type of security has the financial domain interested in this technology, which Marggraff says could be used with augmented reality for banks and credit card companies to provide secure, password-free transactions for consumers.

Eye interaction in augmented reality also could boost the productivity of the millions of hands-free, deskless workers in customer service in the U.S.

“Police officers need information immediately as they go about their duty,” Marggraff says. “When they see a suspect with their eyes they want to know if it’s a high-risk individual, and an augmented reality screen would fill up with that information and still let the officer remain heads-up and alert.”

As Facebook, HTC, Sony, Samsung, and other companies release virtual reality headsets into the market beginning this year, Marggraff says an ecosystem is being established for new eye interactions across the financial field and for different types of research and development, as well as medicine and education.

“VR gives you a large field of view, which opens up increased information,” Marggraff says. “Where today a financial trader will have six screens in front of them, with VR you could have 10 to 20 virtual screens. And now you can navigate all of that information quickly and efficiently with your eyes, which is much faster than using a mouse and keyboard.”

Marggraff sees nothing but possibilities as far as the eyes can see. Investors have also enjoyed the early view. Eyefluence previously raised $7.6 million in December 2013 in a round led by Intel Capital.

Subscribe to Data Sheet, Fortune’s daily newsletter on the business of technology.

For more on virtual reality, watch this Fortune video:

About the Author
By John Gaudiosi
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

‘Devin-kun’: Japan embraces agents as legacy code and a shrinking workforce create a perfect market for an AI software engineer 
AsiaAI agents
‘Devin-kun’: Japan embraces agents as legacy code and a shrinking workforce create a perfect market for an AI software engineer 
By Nicholas GordonJuly 3, 2026
4 hours ago
Chad Hurley and Steven Chen wearing suits
SuccessWealth
YouTube’s founders split over $650 million when they sold to Google in 2006—had they held out, they could have taken a slice of $550 billion
By Preston ForeJuly 3, 2026
10 hours ago
ds
CommentarySoftware
I argued with the father of open source for 2 years. Now the AI fight is the same — only bigger
By David SiegelJuly 3, 2026
13 hours ago
ashok
Commentary250 Years of Innovation
The greatest startup in history: What we can learn from America’s founders at today’s AI frontier
By Ashok N. SrivastavaJuly 3, 2026
13 hours ago
2
Commentary250 Years of Innovation
America’s secret weapon isn’t just innovation — It’s the freedom to fail
By Keith KrachJuly 3, 2026
15 hours ago
A $75 billion valuation, 75 million global customers and on its way to America—Revolut is London’s disruptor extraordinaire
EuropeLetter from London
A $75 billion valuation, 75 million global customers and on its way to America—Revolut is London’s disruptor extraordinaire
By Kamal AhmedJuly 3, 2026
15 hours ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
1 day ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
18 hours ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
1 day ago
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
Economy
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
By Jim EdwardsJuly 3, 2026
14 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
1 day ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.