• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Ed Sheeran asked Patriots owner Robert Kraft for $2 million aid donation after Macklemore was dropped from his tour for pro-Palestine comments

2

Elon Musk’s DOGE swiped $329 million in humanitarian funding from Nepal, leaving a Gen Z tech revolution to transform the budding country’s economy

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

1

Ed Sheeran asked Patriots owner Robert Kraft for $2 million aid donation after Macklemore was dropped from his tour for pro-Palestine comments

2

Elon Musk’s DOGE swiped $329 million in humanitarian funding from Nepal, leaving a Gen Z tech revolution to transform the budding country’s economy

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Retailpumpkin spice latte

Starbucks has a secret society for the pumpkin spice latte

By
Laura Lorenzetti
Laura Lorenzetti
Down Arrow Button Icon
By
Laura Lorenzetti
Laura Lorenzetti
Down Arrow Button Icon
October 7, 2015, 11:30 AM ET
Courtesy of Starbucks
Google source logo
Add Fortune on Google for similar content.

The pumpkin spice latte obsession has reached fever pitch as the drink’s devoted clientele pull out their sweaters and reach for Starbucks’ fall-themed cups. The drink has also taken on a mind of its own this year with a Twitter account–and now an all-new mysterious club called the Orange Sleeve Society.

Members of the secret, somewhat exclusive club received a knit coozy sleeve in bright orange with “Team PSL” written around the girth in white. Now Starbucks (SBUX) PSL devotees can ditch those pedestrian cardboard sleeves for a mark of distinction as one of the initiated.

Inductees to the Orange Sleeve Society have been tweeting their items, and it looks like you can send a club invitation to a PSL lover in your life (and join up yourself).

https://twitter.com/TheRealPSL/status/648643428306128896

Received my orange sleeve today. Thanks @TheRealPSL! #TeamPSL #OfficialOrangeSleeveSociety 💕☕️ pic.twitter.com/JN8YdXbrBH

— Kelly Annalise Interiors (@KellyAnnaliseK) October 2, 2015

https://twitter.com/littlerainfox/status/651509133984796672

About the Author
By Laura Lorenzetti
See full bioRight Arrow Button Icon

Latest in Retail


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Retail


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.